2024 Winter Co-Op - Acquisition Sales & Marketing

General Motor
October 14, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Full time
Working type:N/A
Ref info:N/A


Work Arrangement:

Hybrid: The position does not require an employee to be onsite full-time to perform most effectively. The employee's role enables them to work at a GM facility, or off-site as frequently as needed or desired.

The Role:

This position presents an excellent opportunity for a highly motivated, dynamic, and ambitious individual seeking to work in a thriving subscription business at GM Canada. The OnStar team is seeking a driven individual to support and accelerate the rapid subscription growth along with supporting key product launches in Canada. Reporting to the Acquisition Sales & Marketing Manager and Sales Manager – New products, you will actively collaborate with the marketing, product, and analytic teams to execute customer acquisition plans, enhance our market brand visibility, track key product launch milestones, and achieve financial performance.

We are looking for a candidate who is passionate about driving results and adept at executing strategies that attract new users. The ideal candidate should be enthusiastic about spearheading innovative projects, and devising comprehensive plans to boost consumer awareness and lead generation. Leveraging all available resources and analytics, you will play a pivotal role in developing and executing tactics to identify and engage new target audiences effectively.

Join our team and be part of an exciting journey to shape the future of subscription services in the automotive industry! Apply now to contribute your expertise and drive transformative growth at GM Canada.

Key Responsibilities:

Data Analysis:

  • Working alongside marketing manager to conduct research, and perform in- depth statistical analysis of monthly subscriber numbers and growth trends (retention/remarketing/churn)

  • Conduct competitive research to identify product comparisons, competitive advantages, and potential opportunities (comparing all market OEs)

  • Collaborate with the Product Analyst and Product Manager to contribute to the Yearly Market Trends Update and Industry Review

  • Retention Focus with Contact Center:

  • Collaborate with GM advisor teams to devise OnStar auto-renewal strategies, thereby improving subscriber retention rates

  • Listen to customer calls, identifying growth opportunities, and tracking monthly progress

  • Marketing and Product:

  • Develop and implement CRM campaigns, ensuring seamless coordination with the agency for effective execution

  • Forecast and track monthly subscriber numbers, conducting data analysis for growth insights

  • Develop innovative go-to-market ideas and a 24CY acquisition calendar to ensure a strategic approach to attracting new customers

  • Review campaign results to derive actionable conclusions for continuous improvement

  • Champion a start-up mindset, to identify and rectify gaps to achieve key launch timelines

  • Partner with vehicle brands to elevate the focus on OnStar & Connected Services through brand and product integration

  • Additional Description

    Required Qualifications:

  • Pursuit of Bachelor's (3rd and 4th year students) or Master's degree in one of the following areas: Business/Commerce (Marketing major preferred)

  • Able to work fulltime, 40 hours per week in Canada, and for 8 or 12-month term (2-3 consecutive semesters, longer term preferred) starting January 2024

  • Passionate about creativity, design, strategy, and brand building

  • Proven experience in marketing coordination, research, and data analysis

  • Proficiency of Microsoft Office

  • A passion for innovation, creative problem-solving, and driving results

  • You love to learn and drive for results - Gets things done (High Capacity, High Quality Output, and Quick Pace)

  • Consistently demonstrates innovate thinking that is customer centric

  • Planning and organizing – can work independently in a fast passed environment with multiple projects. Strong project management skills.

  • Utilizing data to support decisions and make informed recommendations

  • What will give you a Competitive Edge (Preferred Qualifications):

  • Previous related sales and marketing work experience or Co Op terms

  • Previous experience in automotive or a strong curiosity about the industry

  • Experience in PowerBI, and understanding of data mining and interpreting reports

  • Familiarity with CRM systems and marketing analytics platforms

  • About GM

    Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

    Why Join Us

    We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

    Total Rewards Benefits Overview

    From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

    Diversity Information

    General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

    We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

    Equal Employment Opportunity Statements

    The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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