Atividades
Liderar a transformação de tecnologia para vendas varejo, atuar como facilitador de implementação de novas ferramentas e experiência de vendas.
Responsável pela elaboração / implementação e acompanhamento das iniciativas de comunicação digital do Marketing de Varejo integrado com a agência de publicidade e também com as diretrizes orçamentárias.
Desenvolver a estrutura de integração Digital do Marketing de Varejo juntamente as atuais ferramentas de mercado
Atuar na elaboração de planos de ação para melhoria da conversão de vendas do fluxo digital (Conversão de Leads)
Responsável pelo alinhamento e conteúdo das plataformas refletindo a estratégia central
Integrar junto ao desempenho de Vendas por produto, as performances de cada uma das Regiões, buscando otimização no investimento e implementação de novas tecnologias.
Suportar os coordenadores regionais de Marketing com projetos para evoluir o desempenho de vendas
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Additional DescriptionRequisitos:
Formação superior completa em Marketing, Comunicação Social (Publicidade e Propaganda) ou áreas correlatas
Desejável Pós Graduação / MBA
Idioma Inglês - Intermediário
Conhecimentos avançados do Pacote Office (em especial Excel e Power Point)
Experiência em Marketing e Vendas e conhecimento geral do processo de Vendas ao consumidor final (mandatorio)
Processos de comunicação, análise e aprovação de materiais de publicidade / eventos
Análise de estrutura de fornecedor necessária para prestação de serviços a Chevrolet
Processos de construção de marca
Coordenação de fornecedores de comunicação (Agências de Publicidade e Eventos)
Coordenação e execução de eventos
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