At General Motors we pride ourselves on designing, building and selling the world's best vehicles. We are seeking a new generation of visionaries to help launch bold engineering and business initiatives, and shape new directions for General Motors.
El equipo de marketing trabaja para generar una impresión duradera entre los consumidores y mejorar las ventas de productos y la participación en el mercado a través de una mayor lealtad y percepción de la marca. Pueden ayudar con el desarrollo y la implementación de la estrategia y el plan de marketing.
Como Argentina Dealer Digital Program Analyst (posición temporal por reemplazo de licencia) sus principales responsabilidades serán:
Coordinar el Programa de Concesionarios Digitales para Argentina y su contribución a los objetivos comerciales enfocados en el desempeño (nacional/regional), considerando todos los canales de venta: Concesionarios, Postventa, Venta Directa, Vehículos Usados y Plan de Ahorro.
Acompañar el caso de negocio del programa desde la empresa y los medios, asegurando la eficiencia y el buen uso del presupuesto.
Coordinar la digitalización de la Red de Distribuidores y su estrategia (sitios/medios), con el objetivo de entregar más y mejores herramientas, desarrollar nuevos canales y preparar a los distribuidores para la correcta prospección de los leads que se generan en el canal digital, centrándose en la conversión a ventas.
Alinear el canal con las diferentes áreas internas y agencias con el fin de lograr que DDP, como herramienta, responda tanto a los objetivos del negocio -nacional y regional- como a las necesidades de la marca y su portafolio de productos.
Requisitos:
Formación: Graduados en Marketing, Administración de Empresas, Ingeniería Industrial o a fines.
Conocimientos en marketing digital será valorado.
Experiencia previa en posiciones similares.
Español: Nivel nativo (Excluyente).
Inglés: Nivel intermedio (Deseable).
Portugués: Nivel Básico (Deseable).
Office: Nivel Intermedio.
Disponibilidad para trabajar de forma hibrida en las oficinas ubicadas en Vicente Lopez, Buenos Aires.
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We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
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