Hybrid: This position does not require an employee to be on-site full-time to perform most effectively. The employee's role enables them to work at a GM facility or off-site as frequently as needed or desired. 2-3 times per/week in the office is required.
Buick is embarking on a brand evolution as we seek to establish our new visual brand identity and transition to our EV future. Our family of stylish and innovative SUVs are driving significant increases in Opinion and Consideration and attracting a new type of buyer to the brand. Product launches and strategically important communication platforms will roll out in 2023 with even more on the horizon. It's an exciting time to contribute to the Buick brand's continued success.
The Assistant Advertising Manager will support Buick's Brand Advertising Manager and work collaboratively with Marketing, Sales, Agency Partners, and Central Teams to assist in the development of communications that drive Brand Opinion, Relevancy and Purchase.
This person will be responsible for assisting in the development of brand strategy and consumer-facing communications. As it relates to creative development, the assistant advertising manager will support the Buick Brand and Content Manager with briefing, concepting, testing, and measurement. In the vehicle-marketing space, the assistant manager will be tasked with working closely with marketing counterparts to support launch readiness initiatives. Finally, this person will act as the advertising lead in the development and distribution of key vehicle messaging and further provide support to ensure Buick's new visual identity is accurately represented throughout the organization.
The ideal candidate will have a foundational knowledge of agency workflow, creative development and measurement and research practices. Candidate should have a strong command of project management and experience in strategically planning, developing, and approving a high volume of creative with speed and accuracy. Furthermore, candidate should be a creative-thinker who strives for innovation in their respective areas. Success in this role will involve close collaboration with media, website, and marketing counterparts and will work directly with the SME assistant advertising managers.
Support creative development and project management including writing briefs, reviewing concepts, structuring research/testing, and providing creative measurement Lead development and distribution of vehicle line key messaging, why-buys, and asset contact sheets
Act as lead for brand and creative measurement templates, requests, and report outs
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTUREAbout GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.Total Rewards Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.Equal Employment Opportunity Statements
The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.