The ideal candidate for the Brand Advertising Manager position embodies an unorthodox or independent mindset and is driven to build brands that engage consumers beyond the products and services that we sell. Keeping in mind brand establishment and rapid growth, this position will lead the agencies in the development of our Safety & Technology ingredient brand and evolving slew of emerging services to drive value to our business.
GM's in-vehicle connectivity innovations range from Safety, Security, Remote Services, to In-Vehicle Apps, enhancements and digital upgrades. This role will drive forward our ability to take a motivating set of services-based products and turn them into a tangible safety and technology promise to our intenders, owners and enthusiasts.
A successful candidate will have a passion for in-vehicle & connected technologies, an interest in high-touch and leading-edge customer engagement strategies, an ability to synthesize and simplify customer value propositions and messaging. Passionate about marketing in the new world and a desire to bring innovation to a wide range of marketing communication channels and objectives.
As the Brand Advertising Manager, you will be partnering with groups such as Customer Experience, Digital Business Teams, Auto Products & Services and Dealer Network, and Subscription Performance this position will collaborate across GM locally and Globally as relevant, and externally to redefine the way consumers see our brand and services.
This position requires someone who can remain extremely agile in this nascent and transformative stage of our journey and be an innovator in how we build the brand and our content to connect with our consumers. A progressive track record with a proven ability to deliver successful marketing strategies, lead teams and required mindset or change, collaborate across all functions, and effectively prioritize in an ambiguous / fast-paced environment is a must.
The purpose of this role is to be the point of contact between GM and agency partners for all offline and online marketing communication for the specific brand and services assigned. Develop offline, online and branded entertainment/content strategies to grow the brand's awareness/opinion/consideration/intention amongst the target audience. In addition to plan, develop and implement the annual brand advertising and media plan that supports priorities. The role is also responsible for managing all dealer advertising support as well as developing and executing in-market activations and events for the brand. Last but least this individual would need to work along side our Auto brand Marketing teams for an integrated go- to-market approach.
Additional DescriptionKey Responsibilities
Local (100% of time)
Required Skills and Experience
Skills:
Knowledge and Experience
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