The ideal candidate for the Brand Advertising Manager position embodies an unorthodox or independent mindset and is driven to build brands that engage consumers beyond the products and services that we sell. Keeping in mind brand establishment and rapid growth, this position will lead the agencies in the development of our Safety & Technology ingredient brand and evolving slew of emerging services to drive value to our business.
GM's in-vehicle connectivity innovations range from Safety, Security, Remote Services, to In-Vehicle Apps, enhancements and digital upgrades. This role will drive forward our ability to take a motivating set of services-based products and turn them into a tangible safety and technology promise to our intenders, owners and enthusiasts.
A successful candidate will have a passion for in-vehicle & connected technologies, an interest in high-touch and leading-edge customer engagement strategies, an ability to synthesize and simplify customer value propositions and messaging. Passionate about marketing in the new world and a desire to bring innovation to a wide range of marketing communication channels and objectives.
As the Brand Advertising Manager, you will be partnering with groups such as Customer Experience, Digital Business Teams, Auto Products & Services and Dealer Network, and Subscription Performance this position will collaborate across GM locally and Globally as relevant, and externally to redefine the way consumers see our brand and services.
This position requires someone who can remain extremely agile in this nascent and transformative stage of our journey and be an innovator in how we build the brand and our content to connect with our consumers. A progressive track record with a proven ability to deliver successful marketing strategies, lead teams and required mindset or change, collaborate across all functions, and effectively prioritize in an ambiguous / fast-paced environment is a must.
The purpose of this role is to be the point of contact between GM and agency partners for all offline and online marketing communication for the specific brand and services assigned. Develop offline, online and branded entertainment/content strategies to grow the brand's awareness/opinion/consideration/intention amongst the target audience. In addition to plan, develop and implement the annual brand advertising and media plan that supports priorities. The role is also responsible for managing all dealer advertising support as well as developing and executing in-market activations and events for the brand. Last but least this individual would need to work along side our Auto brand Marketing teams for an integrated go- to-market approach.Additional Description
Local (100% of time)
Required Skills and Experience
Knowledge and Experience
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.Total Rewards Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.Equal Employment Opportunity Statements
The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.