Brand Manager

Description

As the Brand Manager you will be responsible to develop the brands strategy, plan the necessary marketing & advertising initiatives (Offline & Digital). You will be the point of contact between GM, dealer and agency partners for all offline and online advertising communication as required for vehicle launches, product life cycle sustainer campaigns, creative optimization and tactical in-market creative development. As well as to develop offline, online and branded communication strategies to grow the brand's opinion/consideration/intention amongst the target audience. In addition to plan, develop and implement the annual brand advertising and the media plan that support the annual brand promotional priorities. The role is also responsible for ensuring brand advertising is well managed and adheres to brand guidelines. Contribute to seeding the accurate brand message across the global organization, dealerships, media outlets, agencies, etc.

Other responsibilities include:

Develop brands strategy, plan the necessary marketing & advertising initiatives (Offline & Digital) and implement them to achieve market share.

Work closely with Dealer for brand development, strategy, launch preparation, advertising and promotional activities.

Ensure integration of all elements of marketing mix to drive impactful marketing campaigns.

Develop marketing briefs that give focused direction to team/agencies to develop effective campaigns that build equity and drive results.

Support annual media planning process in line with available budgets

Knowledge and application of the latest brand CI and guidelines.

Manage Creative and Media agencies.

Conduct effective plans for exhibitions participation; manage the execution of all activations

Study market trends and consumer preferences to understand and specify customer expectations

Maintain monthly digital calendar, drive high engagement content & achieve social media KPIs

Monitor the online sentiment and communicate the voice of the customer to the ICare team.

Regular training for social media moderators ensuring their proper knowledge of the brand.

Update Chevrolet Egypt website with all new launches and necessary updates

Regional & Global:

Align regularly with regional and global teams on product launches, campaigns and website updates utilizing content of regional assets

Knowledge and Experience:

Good understanding of the Marketing & Sales process at an Automotive OEM or related field

Good understanding of consumers and trends in Egypt

Awareness of the latest trends in marketing, advertising and media.

Work experience at a marketing agency is an advantage

Education:

Bachelor degree in Marketing/Business Administration or equivalent experience

Minimum 5-6 years of marketing communications experience (automotive preferred)

Skills:

Very strong multi-tasker

Action oriented

Time management

Detail oriented

Analytical skills

Strong presentation skills

Creativity

Planning skills

Competencies:

Innovation Management

Managing Vision and Purpose

Strategic Agility

Managerial Courage

Customer focus

Additional Description About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Total Rewards Benefits Overview

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Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.