BrightDrop Product Marketing Manager, Hardware

General Motor
June 04, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
Ref info:N/A

About BrightDrop:

At BrightDrop, we are reshaping e-commerce by developing smarter, greener, and more efficient ways to deliver goods and services to your door, while delivering a brighter future for the cities where we live. We are building an ecosystem of all-electric, zero-emissions delivery solutions – from electric vehicles, to ePallets and software that leverages real-time data to drive intelligent optimizations for e-commerce. To deliver on our mission we are growing fast and building a team, based in Palo Alto, with offices in Atlanta and Detroit, that is customer-focused, agile and passionate about innovating for a more sustainable future.

From engineering to product management and operations, BrightDrop is looking for people who can combine a passion for technology and sustainability with high doses of curiosity and rigorous thinking to deliver a better future. Backed by General Motors, BrightDrop is striving to improve the communities where we live and deliver a better future for generations to come. We hope you'll join us. https: // www.

About the role:

BrightDrop is seeking a Product Marketing Manager who will help us accelerate the go-to-market of BrightDrop's non-vehicle hardware including last-mile delivery electrified carts: the Trace Move and Trace Grocery. The ideal candidate is a highly skilled product marketer with a track record of successfully launching B2B hardware products and who is passionate about the BrightDrop mission. This individual will become an expert in a number of industry segments including parcel and grocery, build core narratives and messaging for this audience and ultimately define product-market fit. With an in-depth knowledge of our customers and products, this PMM will translate technical features into value propositions and empower our commercial teams with sales enablement materials to drive product adoption. They will partner with Product, Design, Engineering, UXR, Sales and other cross functional groups to understand the needs of our customers and shape the product roadmap.


  • Develop and execute go-to-market strategies for the Trace Move and Trace Grocery product lines, ensuring successful product launches and driving product adoption.

  • Conduct market research to become an expert in the parcel and grocery segments, and identify trends, opportunities, and challenges.

  • Collaborate with Product, Design, Engineering, UXR, Sales, and other cross-functional teams to understand customer needs and shape the product roadmap.

  • Develop core narratives and messaging tailored to the target audience, translating technical product features into clear value propositions.

  • Create and maintain sales enablement materials, including product sheets, presentations, case studies, and demo videos, to empower commercial teams and drive sales.

  • Analyze product performance, relevant KPIs and customer feedback to inform ongoing product improvements and future product development.

  • Organize and participate in product training sessions, webinars, and trade shows to promote awareness and adoption of BrightDrop's hardware products.

  • Additional Description


  • 2 years of product marketing experience.

  • 5 years of general marketing or product management experience.

  • Bachelor's Degree in Business Administration, Finance, Marketing, Economics, or equivalent experience.

  • Exceptional communication and storytelling skills, with the ability to translate complex technical concepts into compelling value propositions.

  • Strong project management and cross-functional collaboration skills.

  • Thrive in fast-paced, complex and fluid environments where you have a high degree of autonomy to achieve the objectives you are given.

  • Passion for the BrightDrop mission and a commitment to creating a sustainable future for last-mile delivery.

  • Great to have:

  • MBA or advanced degree in a related field.

  • In-depth understanding of the parcel and grocery industries, or prior experience in the logistics, supply chain, or transportation segments

  • Prior experience working with electric vehicles or other sustainable technologies.

  • Familiarity with design thinking and user-centered product development processes.

  • The expected base compensation for this role is: (112,141 - 175,401 USD Annual). Actual base compensation within the identified range will vary based on factors relevant to the position.

    Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

    Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

    About GM

    Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

    Why Join Us

    We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

    Total Rewards Benefits Overview

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    Diversity Information

    General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

    We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

    Equal Employment Opportunity Statements

    The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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