Chevrolet Website Manager

General Motor
October 08, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Full time
Working type:N/A
Ref info:N/A

Hybrid: This position does not require an employee to be on-site full-time to perform most effectively. The employee's role enables them to work at a GM facility or off-site as frequently as needed or desired. 2-3 times per/week in the office is required.

One of the leads of the recently created Brand Experience structure, the Chevrolet Website Manager will be responsible for evolving, optimizing and personalizing the customer-centric web experience. The website manager must have strong analytic skills and a metrics-oriented decision mindset.

The website manager will lead site content development, a position that requires technical, organizational, and creative skills. Will also be responsible for developing an on-line strategy supporting traffic growth and providing a world class on-line research & shopping experience generating site outcomes. You will have oversight of site analytics as well as website production budgets.

This position requires extensive agency leadership as well as cross- collaboration with numerous constituents including advertising, marketing, sales, IT, CX, GM Research, “Chevy Live” along with many others. The ideal candidate will bring enthusiasm, a one-team attitude, and well-rounded advertising and marketing experience as this position will work closely with marketing and advertising counterparts to align around and support brand and sales initiatives.


  • Drive the customer experience strategy in which customers, owners and prospects interact with the Chevrolet brand.
  • Participate in the development and execution of the brand's digital content strategy, in cooperation with Marketing and Advertising colleagues and agency partners.
  • Collaborate with members on digital/brand team to ensure a seamless consumer experience across all touch points (i.e. search, display, social, CRM and website)
  • Ensure strong User Experience Design (UX) is utilized across overall site architecture.
  • Manage Competitive review/audits and benchmarking studies
  • Lead weekly status meeting with key agency partners and internal stakeholders
  • Oversee the CGI asset creation for all brand models
  • Develop and communicate plans for User Testing, Research, Test and Target, Analytics
  • Establish and track KEAs/KPIs for the website, and ensure that proper tagging in place
  • Create communication briefs for agency partners
  • Ensure GM IT enhancements are implemented
  • Content Strategy and Content Management responsibilities include:

  • Develop vehicle model overview pages and shopping tools
  • Oversee the model-year changeover rollout across the website
  • Lead the website and content development to support reveal and launch vehicles
  • Lead the website and asset development (including photos, videos and CGI assets) to ensure robust and engaging vehicle content
  • Lead content research and optimization for the website/digital platforms
  • Provide retail support
  • Manage partner coordination including Connected Services, OnStar, CCA, Accessories, Card, Rewards, etc.
  • Additional Description


  • Experience managing digital marketing initiatives.
  • Must have the ability and experience to lead internal and agency partner teams and to collaborate effectively with cross functional teams
  • Ability to manage budgets
  • Excellent written and verbal communication skills
  • Excellent project management skills and the proven ability to manage multiple projects at any given time
  • Ability to deal with ambiguity and take charge
  • A consumer-centric, results-driven mindset
  • Bachelor degree required
  • MBA
  • Well-rounded Advertising and Marketing-related experience

    About GM

    Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

    Why Join Us

    We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

    Total Rewards Benefits Overview

    From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

    Diversity Information

    General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

    We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

    Equal Employment Opportunity Statements

    The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

    From this employer

    Recent blogs

    Recent news