Chevrolet Website Manager

Description

Hybrid: This position does not require an employee to be on-site full-time to perform most effectively. The employee's role enables them to work at a GM facility or off-site as frequently as needed or desired. 2-3 times per/week in the office is required.

One of the leads of the recently created Brand Experience structure, the Chevrolet Website Manager will be responsible for evolving, optimizing and personalizing the customer-centric web experience. The website manager must have strong analytic skills and a metrics-oriented decision mindset.

The website manager will lead site content development, a position that requires technical, organizational, and creative skills. Will also be responsible for developing an on-line strategy supporting traffic growth and providing a world class on-line research & shopping experience generating site outcomes. You will have oversight of site analytics as well as website production budgets.

This position requires extensive agency leadership as well as cross- collaboration with numerous constituents including advertising, marketing, sales, IT, CX, GM Research, “Chevy Live” along with many others. The ideal candidate will bring enthusiasm, a one-team attitude, and well-rounded advertising and marketing experience as this position will work closely with marketing and advertising counterparts to align around and support brand and sales initiatives.

ESSENTIAL SKILLS:

Drive the Chevrolet.com customer experience strategy in which customers, owners and prospects interact with the Chevrolet brand.

Participate in the development and execution of the brand's digital content strategy, in cooperation with Marketing and Advertising colleagues and agency partners.

Collaborate with members on digital/brand team to ensure a seamless consumer experience across all touch points (i.e. search, display, social, CRM and website)

Ensure strong User Experience Design (UX) is utilized across overall site architecture.

Manage Competitive review/audits and benchmarking studies

Lead weekly status meeting with key agency partners and internal stakeholders

Oversee the CGI asset creation for all brand models

Develop and communicate plans for User Testing, Research, Test and Target, Analytics

Establish and track KEAs/KPIs for the website, and ensure that proper tagging in place

Create communication briefs for agency partners

Ensure GM IT enhancements are implemented

Content Strategy and Content Management responsibilities include:

Develop vehicle model overview pages and shopping tools

Oversee the model-year changeover rollout across the website

Lead the website and content development to support reveal and launch vehicles

Lead the website and asset development (including photos, videos and CGI assets) to ensure robust and engaging vehicle content

Lead content research and optimization for the website/digital platforms

Provide retail support

Manage partner coordination including Connected Services, OnStar, CCA, Accessories, Card, Rewards, etc.

Additional Description

ESSENTIAL QUALIFICATIONS/REQUIREMENTS

Experience managing digital marketing initiatives.

Must have the ability and experience to lead internal and agency partner teams and to collaborate effectively with cross functional teams

Ability to manage budgets

Excellent written and verbal communication skills

Excellent project management skills and the proven ability to manage multiple projects at any given time

Ability to deal with ambiguity and take charge

A consumer-centric, results-driven mindset

Bachelor degree required

PREFERRED QUALIFICATIONS

MBA

Well-rounded Advertising and Marketing-related experience

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

About GM

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Why Join Us

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Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.