Communication & Loyalty Specialist - São Caetano do Sul Plant

General Motor
April 05, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
Ref info:N/A
  • Montar e liderar a execução, alinhado com os demais times (internos) de marketing - conteúdo e produto -, do plano de comunicação digital da marca.

  • Promover alinhamento entre os times de CRM & Loyalty, Platforms, BI e Media para garantir a melhor execução possível da estratégia de cada campanha (awarenss, conversão, influenciadores...) da marca no meio online.

  • Definir o papel de cada canal (cada rede social, Google display, Google Search, influenciadores...) na comunicação digital da marca.

  • Montar e aprovar um plano de negócios para o programa de fidelidade da marca.

  • Definir junto com as agências o formato e a estratégia de funcionamento desse programa, assim como todas as suas etapas de improvement.

  • Montar, junto com as agências e o time (interno) de conteúdo da marca, uma estratégia de comunicação desse programa.

  • Additional Description

    Requisitos mandatórios:

  • Formação em Comunicação/Publicidade/Propaganda/Marketing.

  • Idiomas: português nativo e inglês avançado.

  • Experiência essencial em Comunicação (empresa e/ou agência) e desejável em CRM/Loyalty.

  • Conhecimento em campanhas de comunicação online (mandatório) e offline (desejável).

  • Requisitos adicionais:

  • Curiosidade/interesse em comunicação digital de diferentes mercados, desde campanhas de awareness até de conversão, com uso ou não de influenciadores.

  • Visão/entendimento do funil completo de conversão do consumidor, desde awareness, passando por plataformas (site, WhatsApp...), até conversão e posteriormente loyalty (CRM, programa de fidelidade...).

  • #hibrido


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