Community Engagement SpecialistFull-time

July 03, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Negotigation
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Company Description


At Diablo/Freud Tools , we know that every career matters which is why you should conduct yours on a grand scale. As the industry-leading manufacturer of premium cutting tools and power tool accessories, we offer premium solutions through our two main divisions: Freud Tools (www. for the woodworker and operator and Diablo Tools (www. for the professional construction, remodeler, and tradesman.

Diablo/Freud Tools is the only manufacturer of woodworking tools in the world that produces its own MicroGrain Carbide with titanium, called TiCo™, a high- density combination of titanium and cobalt. By producing their own carbide, Diablo/Freud Tools has the unique ability to formulate each tool for each specific application, thereby maximizing the cutting life and performance of the tool. Diablo/Freud Tool's full line of high-quality of wood, metal and concrete cutting tools and power tool accessories includes saw blades, router bits, shaper cutters, hammer drill bits, sandpaper, hole saws, reciprocating blades and much more.

Diablo/Freud Tools is headquartered in High Point, NC and is the home of our North American Distribution Center as well as most corporate functions. Sales and marketing are headquartered in Atlanta, GA.

Diablo/Freud Tools is looking for an energetic, go-getter and creative community engagement specialist to drive digital demand, engagement and conversions for our Freud Tools brand. You bring up to three years experience in innovative social content creation and social campaign execution. Previous knowledge of construction products and/or power tools IS required for this specialized role. We offer a tremendous career track in sales and marketing focused on growth for our employees.

Diablo/Freud Tools is a division of the Robert Bosch Tool Corporation and is guided by the principles of founder Robert Bosch. We are an integral part of a multinational engineering and electronics organization and the largest privately held employer in the world. We offer a setting where social and environmental responsibility are part of our corporate DNA. Always mindful of our impact on the future, we are committed to sustainability, paying it forward, giving back, and lifelong learning. These are but a few of the reasons why our parent company has more than 400,000 associates and a legacy of success spanning 135+ years.

  • This is your chance to Go big. Go bold. And use your skills to drive success on a massive scale, with Diablo/Freud Tools:

    Diablo/Freud Tools offers the competitive compensation, career-development resources, and benefits you would expect of a world leader, including health, medical, and financial plans; work/life balance; and flexible work options.

    Equal Opportunity Employer

    With more than 400,000 associates in a variety of locations, including 60 countries worldwide, diversity and inclusion (D &I) is a lived experience at Robert Bosch Tool Corporation.

    Job Description

    The community engagement specialist understands the importance of building digital relationships, keeping the conversation going, resolving issues, and designing exciting content that encourages engagement and click through. You are familiar with and bring up to three years of working experience with organic and paid social campaigns, managing a predefined social budget, optimization and reporting on ROI. You are comfortable being the “digital voice of the brand.” You enjoy collaborating with marketing leadership and are a contributing member of the community engagement team working together to execute plans according to predefined strategies.

  • Coordinates day-to-day activities on Freud Tools' social channels (not limited to, Facebook, Twitter, Instagram, TikTok, etc.)
  • Foster engagement and community growth across Freud Tools' social platforms and website by responding to comments, engaging in conversation, and proactively encouraging conversations
  • Create, curate, and manage exciting content for Freud Tools' social channels, including UGC and company created content (UGC, images, video, promotions and written)
  • Build, maintain and evolve relationships with existing and new influencers & brand/social loyalists
  • Perform research across all social platforms to support marketing goals/objectives (end-user, competitive, new product launches, overall brand presence)
  • Analyze, review, and report monthly in an effort to maximize results; translate anecdotal or qualitative data into recommendations and plans for revising/optimizing social media efforts
  • Coordinate with communications/community engagement team, manage social advertising spend; estimate and track ROI versus anticipated and actual results
  • Other tasks as needed to support growth of communications/community engagement team
  • Qualifications
  • Must be willing to work in the office on a predefined hybrid work schedule, flexibility with schedule will be required to fit business needs
  • Previous experience with power tool accessories or cutting tools is required
  • 1-3 years of working experience in creating and managing social media campaigns (organic & paid)
  • Experience working within a predefined budget and reporting on ROI
  • Understanding of all relevant social reputation utilities, social media best practices, social trends, SEO & SEM
  • Demonstrable knowledge and understanding of social media platforms (Instagram, Facebook, Twitter, YouTube, TikTok, etc.) and how each platform can be used in different scenarios
  • Must demonstrate strong editorial judgment and exceptional writing skills
  • Direct experience with analyze the success of social media campaigns, audience behavior, trends, etc.; able to extract meaning from data and use this to optimize both current approach and future programs
  • Outstanding verbal and written communication and presentation skills
  • Additional Information

    Diablo/Freud Tools and the Robert Bosch Tool Corporation are proud supporters of STEM (Science, Technology, Engineering & Mathematics) Initiatives

  • FIRST Robotics (For Inspiration and Recognition of Science and Technology)
  • AWIM (A World In Motion)
  • By choice, we are committed to a diverse workforce – EOE/Protected Veteran/Disabled.

    Indefinite U.S. Work authorized individuals only. Future sponsorship for work authorization unavailable.

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