Content Manager – GM Envolve

Description

Hybrid: This position does not require an employee to be on-site full-time to perform most effectively. The employee's role enables them to work at a GM facility or off-site as frequently as needed or desired.

This position requires an employee to be onsite 1-3 times per week.

As the Content Manager, you will be responsible for creating, implementing, and managing content marketing strategies to drive brand awareness, engage target audiences, and generate quality leads.

This role involves developing high-quality content for use across various platforms, supporting GM's new innovative brand – GM Envolve. This channel brings Business to Business (B2B) & Business to Government (B2G) solutions to small, medium and large business and government organizations, focusing on complete end-to-end solutions to help entities meet business goals. The Content Manger will collaborate with cross-functional teams, including sales and marketing, ensuring consistent messaging and brand positioning.

Job Responsibilities:

Develop a comprehensive and effective content strategy across multiple platforms to achieve sales and marketing objectives, increase brand visibility, and drive lead generation

Ensure consistency across all channels and adhere to established brand guidelines and legal requirements

Create/write compelling and engaging short and long form content for multiple channels

Perform regular content audits to ensure content is accurate, optimized, updated and relevant to the target audience

Collaborate with internal stakeholders to understand business goals, target audience, and product/service/solution offerings to create relevant and impactful content

Create and maintain a streamlined content calendar to ensure consistent delivery of high-quality content that supports sales and marketing goals

Monitor and analyze content performance metrics, to identify areas for improvement and make data-driven recommendations

Additional Description

Required Qualifications:

Bachelor's Degree in Marketing, Journalism, English, or related field with 5 years of relevant experience

Strong understanding of content marketing principles, strategies and tactics with a desire to consistently strategize on new ways to market our products/services/solutions and reach out key audiences

Creative mindset with the ability to think strategically and generate innovate ideas

Enthusiastic and self-motivated, with the ability to lead projects proactively and in ambiguous situations

A strong grasp of UX and SEO best practices

Demonstrated advanced writing and editing skills

Has experience working and managing agency relationships

Leadership and collaboration skills

Preferred Qualifications:

Sales and Marketing experience

Strong ability to prioritize workload and multi-task

Experience compiling and analyzing data

Comfortable leveraging data to make marketing decisions

Ability to work in a fast-paced environment

Understanding of field and dealer network structure

Knowledge of commercial products

Budgeting experience

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Total Rewards Benefits Overview

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Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.