Digital Analyst

General Motor
July 02, 2023
Contact:N/A
Offerd Salary:Negotiation
Location:N/A
Working address:N/A
Contract Type:Other
Working Time:Full time
Working type:N/A
Ref info:N/A
Description

The GM Dealer Digital Solution team seeks to fill a role with a Program Digital Analyst that will leverage data, measurement, and analytics to identify and improve business impact of the program's products and support.

In partnership with internal and external stakeholders, the Digital Analyst will develop and oversee test and learn plans for DDS products optimization. This information will enable the DDS program to provide value to dealers through improving the dealers' digital performance as well as demonstrate the value of DDS Program participation.

Responsibilities:

  • Work with business stakeholders to identify opportunities to drive dealer value through optimal product mix, identify program and product benchmarks, and increase dealer enrollment by demonstrating ROI for participating dealers.
  • Analyze data including website metrics, digital advertising, stakeholder surveys, call tracking data, sales and lead data, and more.
  • Demonstrate unrelenting curiosity about optimized product mixes and the relationship between product enrollment, vendor performance, contribution to sales, and consumer behavior/trends.
  • Provide recommendations on best practices that dealers and Digital Performance Team (DPT) members can implement to drive retail performance and digital conversion.
  • Execute A/B testing campaigns in partnership with providers, analyzing key metrics, and identifying opportunities to increase product/program performance.
  • Collect and analyze customer, marketing, and web behavioral data
  • Develop and present learnings from analysis, including actionable insights and recommendations.
  • Well-informed of industry trends, consumer shopping behaviors, and the digital evolution as it relates to media, marketing, and automotive retail.
  • Distill large, complex data sets down to digestible actionable insights tailored to brand, regional and dealer audiences.
  • Produce, deliver, and present insights from ad-hoc reporting leveraging internal GM and external data as requested by DDS team, brands and leadership.
  • Additional Description

    Qualifications :

  • Bachelor's degree in business, marketing, analytics or related field.
  • Proven experience as a Digital Analyst or similar role.
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team.
  • Experience with digital analytics tools (Adobe, Google Analytics, Tableau, etc.)
  • Knowledge of business analysis tools and techniques.
  • Experience with data analysis and modeling.
  • Ability to make data-driven decisions.
  • Deep knowledge of digital marketing including websites, paid media, and programmatic platforms.
  • If you're interested in pursuing a career as a Digital Analyst, this job description can serve as a starting point for understanding the skills and qualifications required for the role. However, keep in mind that job descriptions can vary depending on the organization, industry, and specific project or product.

    Hybrid: This position does not require an employee to be on-site full-time to perform most effectively. The employee's role enables them to work at a GM facility or off-site as frequently as needed or desired.

    GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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    Diversity Information

    General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

    We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

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