Introduction
Summary:
iRobot is seeking a Digital Marketing Specialist to help drive the North
America online business. The Digital Marketing Specialist will support in the
success of our retail media efforts. S/He will be a vital role in digital
marketing tactics and advertising analytics, with a focus on Amazon,
Walmart.com, and Ebay. S/He will need to possess an innovative and forward-
thinking mindset. The Digital Marketing Specialist will report to the Manager,
Digital Marketing & Analytics, Americas and will simultaneously support in
driving near-term results while also collaborating with the team supporting
the long-term vision for IROBOT's online digital sales channel.
What you will do:
Execute Search/DSP optimizations and A/B tests, through collaboration with
Manager, Digital Marketing & Analytics and an extensive knowledge of
advertising platforms.
Lead PDP & Advertising content auditing development.
Manage Amazon brand store updates to reflect key tent pole periods, while
also aligning with channel marketing to ensure global brand updates are
implemented.
Create and implement testing for Amazon brand store and online
merchandising opportunities.
Monitor and compile both seasonal and evergreen keyword trends.
Instrument data validation and reporting development.
Collaborate with Manager, Digital Marketing & Analytics and Channel
Marketing to execute creative requirements across Search, DSP, and Product
Pages including granular A/B testing.
Perform other duties as assigned.
What You Will Need:
Practiced knowledge in eCommerce, with 1-2 years' experience in digital
marketing and/or content management.
Strong analytical and communication skills, with a proficient
understanding of PPC and DSP advertising.
Amazon Ads, Google Ads, or Other PPC/DSP certification preferred.
Amazon Advertising, WMC, or Google Ads experience preferred.
Experience developing and executing A/B tests preferred.
Bachelor's degree required.
Stays up to date on industry trends and platform adjustments.
Highly collaborative with a strong attention to detail.
Self-driven and adaptable.
Occasional travel required.
