Digital Marketing Specialist

June 24, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
Ref info:N/A


Summary: iRobot is seeking a Digital Marketing Specialist to help drive the North America online business. The Digital Marketing Specialist will support in the success of our retail media efforts. S/He will be a vital role in digital marketing tactics and advertising analytics, with a focus on Amazon,, and Ebay. S/He will need to possess an innovative and forward- thinking mindset. The Digital Marketing Specialist will report to the Manager, Digital Marketing & Analytics, Americas and will simultaneously support in driving near-term results while also collaborating with the team supporting the long-term vision for IROBOT's online digital sales channel.

What you will do:

  • Execute Search/DSP optimizations and A/B tests, through collaboration with Manager, Digital Marketing & Analytics and an extensive knowledge of advertising platforms.
  • Lead PDP & Advertising content auditing development.
  • Manage Amazon brand store updates to reflect key tent pole periods, while also aligning with channel marketing to ensure global brand updates are implemented.
  • Create and implement testing for Amazon brand store and online merchandising opportunities.
  • Monitor and compile both seasonal and evergreen keyword trends.
  • Instrument data validation and reporting development.
  • Collaborate with Manager, Digital Marketing & Analytics and Channel Marketing to execute creative requirements across Search, DSP, and Product Pages including granular A/B testing.
  • Perform other duties as assigned.
  • What You Will Need:

  • Practiced knowledge in eCommerce, with 1-2 years' experience in digital marketing and/or content management.
  • Strong analytical and communication skills, with a proficient understanding of PPC and DSP advertising.
  • Amazon Ads, Google Ads, or Other PPC/DSP certification preferred.
  • Amazon Advertising, WMC, or Google Ads experience preferred.
  • Experience developing and executing A/B tests preferred.
  • Bachelor's degree required.
  • Stays up to date on industry trends and platform adjustments.
  • Highly collaborative with a strong attention to detail.
  • Self-driven and adaptable.
  • Occasional travel required.
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