Digital Merchandising and SEO Manager

General Motor
March 16, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Full time
Working type:N/A
Ref info:N/A

This role offers the following Work Appropriately strategy:

Hybrid: This position does not require an employee to be on-site full-time to perform most effectively. The employee's role enables them to work at a GM facility or off-site as frequently as needed or desired. This position requires an employee to be onsite 3 times per week .

At General Motors, we have a continuing investment in developing a scalable eCommerce platform, as we drive towards a billion dollar digital business behind some of the most world's most recognizable brands. Our objective is to create a cohesive customer experience that focuses on not just selling products, but also providing customers with real solutions. With that, the GM eCommerce experience must integrate seamlessly within GM's expansive digital presence.

General Motors is seeking a highly motivated and detail-oriented Digital Merchandising & SEO leader to join our team. In this role, you will be responsible for managing and optimizing our online stores to drive organic traffic, sales and customer engagement. You will work closely with our digital marketing, eCommerce and product team to develop and implement strategies that will improve our search engine visibility, customer experience and conversion rates.

Key Responsibilities:

  • Establish a merchandising strategy and harmonize approach across category teams
  • Coordinate promotional planning and marketing messaging across category teams
  • Develop and execute a comprehensive SEO plan across our multiple digital stores
  • Conduct keyword research
  • Optimize copy, imagery, tags, etc.
  • Implement technical SEO improvements; redirects for discontinued/out of stock, vanity URLs, ensuring visibility to search engines
  • Collaborate with product management team to define technical features that will improve customer experience and/or SEO
  • Monitor and analyze industry trends to identify new opportunities
  • Manage internal site search rules to optimize for conversion
  • Additional Description


  • Bachelor's degree in marketing, business or related field
  • 10+ years of relevant experience
  • Strong understanding of SEO best practices, algorithms and ranking factors
  • Experience with SEO tools such as Google Analytics, Google Search Console, etc.
  • Familiarity with website analytics and optimization tools
  • Excellent communication and project management skills
  • Ability to work independently to manage multiple project concurrently
  • About GM

    Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

    Why Join Us

    We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

    Total Rewards Benefits Overview

    From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

    Diversity Information

    General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

    We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

    Equal Employment Opportunity Statements

    The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

    From this employer

    Recent blogs

    Recent news