Experience Activation Lead, MarTech

General Motor
March 09, 2023
Offerd Salary:$86,454 - $141,057
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
Ref info:N/A

General Motors' Performance Driven Marketing (PDM) team is seeking an individual who can leverage their experience in marketing technology and customer experience design to fill a new role within the Martech Strategy and Solutions team. The Experience Activation Lead will be responsible for designing and scaling personalized and targeted customer experiences within GM's marketing technology by defining use cases and rolling them out across GM's marketing organization. The Experience Activation Lead will champion the delivery of best-in-world customer experiences to deliver campaigns and content that matter for GM's customers.

Responsibilities Include:

  • Development and implementation of use cases focused on personalized and targeted customer marketing experiences
  • Design, execute and optimize personalization experiences within website, CRM, media, and other customer focused marketing channels using cutting edge martech platforms and tools
  • Develop standards and best practices for maintaining customer experiences and offers at each point in the customer lifecycle
  • Be the subject matter expert for marketing customer experience use cases, technology, and strategy
  • Work within a fast-paced team focused on enabling new customer experiences, optimizing toward key metrics, and delivering solutions that can be scaled across organization
  • Collaborate cross-functionally to identify new opportunities for customer experiences
  • Work closely across PDM and GM Marketing to develop operational, measurement, and optimization requirements for new marketing customer journeys and experiences
  • Additional Description
  • 5+ years of relevant business/industry work leading customer experience design, managing marketing campaigns and/or campaign optimization
  • Basic understanding of the marketing ecosystem across each channel (website, CRM, digital media, etc)
  • Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred)
  • Experience with customer experience design, campaign delivery, segmentation, personalization and offer decisioning platforms (Adobe Experience Cloud preferred – Adobe Experience Platform, Adobe Journey Optimizer, Target, Campaign, Experience Manager, Experience Platform, etc.)
  • Ability to strategize and develop creative solutions to support marketing use cases
  • Comfortable in a fast paced and changing environment
  • Ability to work within an Agile project framework
  • Demonstrated ability to work with cross-functional teams and coordinating resources to deliver projects
  • Compensation:

  • The expected base compensation for this role is: ($86,454 - $141,057). Actual base compensation within the identified range will vary based on factors relevant to the position.
  • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
  • Benefits:

  • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
  • #LI-Remote, #gmremote

    This is a remote position, the selected candidate can reside and perform the work from anywhere within the United States. We are unable to consider candidates who require sponsorship.

    About GM

    Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

    Why Join Us

    We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

    Total Rewards Benefits Overview

    From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

    Diversity Information

    General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

    We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

    Equal Employment Opportunity Statements

    The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at C[email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

    From this employer

    Recent blogs

    Recent news