Experiential Marketing Manager

General Motor
April 15, 2023
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Description

Experiential Marketing Manager

GM Europe Marketing Team

Who We Are

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Our diverse team brings their collective passion to deliver on this ambitious future in Europe. We are proud of our achievements across the globe however we have the biggest opportunity to change the way people live, move, and connect in Europe. Together, for everyone.

Who We Look For

We look for the bold - those willing to respectfully share their ideas and listen to others. We seek out the innovators - those who challenge the status quo when their vision requires a new way of thinking. We reach for the collaborators - those who understand that a diverse team is stronger than any one individual. We seek the self-motivated - those who ask questions, and never stop looking at what's next.

About the GM Europe Go-to-Market Team

Members of the GME Experiential Marketing Team will be pioneers in the EV movement, energized to connect people to what matters and create a movement towards a better, more sustainable future for all. Our passion fuels our focus to be the best - a Customer Experience icon inspiring trust, passion, and confidence in our brands. We put employee and customer safety first – always! We act as one team, driven to make everything and everyone around us better. We love delighting customers, bringing together the most innovative, digitally centric human experiences customers love. We strive for excellence through empowered teams, business agility, and continuous learning resulting in a most admired place to work.

About Position

The position of Experiential Marketing Manager is a part of the growing experiential marketing team. This role would report directly to the Head of Experiential Marketing in Europe. We are looking for someone with 8 or more years of experience in the leading the creative, ideation and strategy for world class events. This role will need to constantly seek out new opportunities, new technologies, new mediums and new locations to showcase our premium brand. As well as to facilitate elevated meaningful engagement and exceptional experiences for our customers. This person should also be exceptionally familiar with the planning, managing and executing complex, large scale and high profile events. We are searching for an individual who demonstrates creativity coupled with flexibility, resilience, leadership and initiative. This person needs to embrace a customer obsessed mindset, constantly innovate and research ways to delight and exceed customer expectations whilst building awareness, consideration and relevance for our brand.

Travel within Europe will be required.

3 Days work from the Zurich HQ will be required with 2 days home office permitted per week.

Start date : as soon as possible

Required skills and experience

  • Minimum 8 years of experience in leading world-class events, conferences, exhibitions or roadshows.

  • International experience is preferable

  • Ability to collaborate cross functionally

  • Agency experience is a plus

  • Highly competent in compiling concise executive summary decks for leadership reviews

  • Accustomed to multi-tasking (e.g. planning numerous events in different regions concurrently) and working across time zones

  • Excellent proficiency in English is a non-negotiable

  • Demonstrates excellent attention to detail; carries out responsibilities with high precision

  • Outstanding interpersonal and communication skills; takes a customer- service approach with internal and external stakeholders

  • Excellent written, verbal communications and presentation skills.

  • Ability to work independently as well as part of a team

  • Strong creative and strategy skills

  • Strong vendor management skills

  • Strong people management skills

  • You remain composed under high pressure and pace and are seasoned in navigating the demanding nature of working in events

  • You take initiative to put forward new ideas and provide/accept constructive feedback

  • You are flexible and can adapt to changing priorities across departments and teams

  • You are an experienced Project Manager

  • You demonstrate a high sense of service and operational excellence

  • “Can-do” attitude, able to analyze problems quickly and find solutions proactively

  • Excellent leadership and decision-making skills.

  • Strong ability to prioritize and work well under pressure (when required, able to work evenings and weekends for special events)

  • Engaged, dynamic and strong team player.

  • Activities and responsibilities

  • Responsible for designing bespoke premium experiences for customers

  • Development of the existing experiential strategy and constantly iterating, improving and tweaking this strategy

  • Searching for creative ways to execute experiential activations and deliver on the Marketing teams OKRs

  • Responsible for tracking OKRs and working with the team and agency to ensure these OKRs are achieved

  • Leading the identification of unique locations, event opportunities and activations for a 365 day a year, events roadshow for the business in multiple countries

  • Representing GM Europe in the management of and as key point of contact for external experiential and other agencies

  • Develops and executes experiential marketing plans and programs designed to increase attendance, build community and drive a “brand for me” metric stemming from event participation

  • Works with a large number of stakeholders to ensure that business objectives and messaging for events are aligned

  • Manages multiple aspects of event planning and execution, backed by agency support and the internal experiential marketing team

  • We hope you choose to apply to join our dynamic team, for this exceptionally exciting role! We are looking for candidates who speak up, push the boundaries of creativity and create impact for our customers. Whilst ensuring that we can deliver seamless, world-class events and experiences.

    Additional Description About GM

    Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

    Why Join Us

    We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

    Total Rewards Benefits Overview

    From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

    Diversity Information

    General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

    We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

    Equal Employment Opportunity Statements

    The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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