JOB DESCRIPTION
Global Marketing Campaign Manager
Take your next career step at ABB with a global team that is energizing
the transformation of society and industry to achieve a more productive,
sustainable future. At ABB, we have the clear goal of driving diversity and
inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and
generations. Together, we are embarking on a journey where each and every one
of us, individually and collectively, welcomes and celebrates individual
differences.
The Global Marketing Campaign Manager oversees the planning, coordination,
design, and execution of marketing campaigns (Product commercialization and
sales support campaigns). Ensures alignment between marketing, product
management, communications, and local sales teams for the development of
targeted engagement, nurturing and demand generation campaigns. Main
performance indicators, campaign impact on pipeline and revenue, achievement
of campaign goals, campaign project performance, lead generation and lead
conversion, budget control. Ideal candidate preferably based in Europe,
but also US, Canada, Mexico, Brazil, Italy, Germany, Turkey, or any other ELSE
ABB operational center
This position reports to
Global Marketing Manager of the ELSE Division
Your responsibilities
Development of Global ELSE Campaign Calendar, liaison with agencies that
support campaigns design and execution, ensure campaigns support product
commercialization roadmap and business and sales strategic growth
objectives
Responsible for developing, implementing, measuring and improving
programs/campaigns to support sales growth initiatives in key segments and
achieve ABB's objectives.Together with digital marketing, communications
and product management develop a platform of global marketing assets,
content and tools menu from which local organizations can select and adapt
to meet local customer needs
Develop a customer journey as a foundation for the development of the
campaign to ensure the delivery of relevant customer focus content, design
together with agencies campaign architecture, assets, delivery channels
and metrics and ensures alignment of value proposition and messages across
multiple functions in ELSE. Align campaign's key themes, timing and
delivery for a valuable customer experience
Researches, identifies, and selects external marketing agencies to develop
marketing assets, tools, touchpoints as a part of the programs and
campaigns. Defines quality and delivery targets for externally assigned
activities, monitors ongoing progress, and resolves issues, defines key
targets and metrics for all programs and campaigns. Monitor results and
improve
Coordinate with finance for campaign budget allocation and with sales for
ongoing sales leads/pipeline business reviews, content planning, work with
communications, product management, marketing and sales to generate
valuable content for the campaigns
Collaborate and coordinate with digital marketing the tools required to
execute and improve the results of digitally driven touchpoints (digital
templates, landing pages, social media personalization)
Ensure campaigns are executed using marketing automation (Marketo,
Pardot, SFDC, etc.) and other marketing technologies (ON24, Bizzabo,
etc.)
Communicate and educate the sales team regarding demand generation
processes and tools to ensure leads conversion, forecast, measure, analyze
and report on program effectiveness
Your background
Successful completion of a Business Degree and 10 years + of Digital
marketing and integrated campaigns experience with international exposure
and English fluency
Understanding of Pardot/Market or any other marketing automation system
and SFDC and various funnel acceleration systems
Experience managing agency relationships and minimum of 10 Years of
experience in B2B Type Business Model
Experience serving, collaborating with, and influencing stakeholders with
no direct reporting relationship
Customer and market driven orientation, group facilitation skills,
Electrification service offering will be a plus, motivated, self-starter,
able to work independently
Project management experience and experience with lead management process
execution, ability to manage multiple projects in a fast paced, deadline-
driven environment
Communication and influence, analytical, ability to think strategically
and manage the daily execution, collaborative, detail oriented and
innovative
More about us
ABB's Electrification Business Area is a global leader in electrical products
and solutions, operating in more than 100 countries, with over 200
manufacturing sites. Our 50,000+ employees are dedicated to transforming how
people live, connect and work by delivering safe, smart and sustainable
electrification solutions. We are shaping the future trends of
electrification, differentiating through technological and digital innovation
while delivering an outstanding experience through operational excellence for
our customers across utilities, industry, buildings, infrastructure and
mobility. For more information visit https: // go.abb/electrificationWe look
forward to receiving your application. If you want to discover more about ABB,
take another look at our website www. abb.com. Global Talent Acquisition Team,
ABB Asea Brown Boveri Ltd. We look forward to receiving your application
(documents submitted in English are appreciated). If you want to discover
more about ABB, take another look at our website www. abb.com. Work model:
hybrid #LI-hybrid
Publication ID: GP85505657E1
Important: In order to be employed by ABB you will need to fully
comply with/fulfill all local ABB employment requirements/processes.
Before applying, please read our Fraud Warning.
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