Global Marketing Campaign Manager

March 30, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
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Global Marketing Campaign Manager Take your next career step at ABB with a global team that is energizing

the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

The Global Marketing Campaign Manager oversees the planning, coordination, design, and execution of marketing campaigns (Product commercialization and sales support campaigns). Ensures alignment between marketing, product management, communications, and local sales teams for the development of targeted engagement, nurturing and demand generation campaigns. Main performance indicators, campaign impact on pipeline and revenue, achievement of campaign goals, campaign project performance, lead generation and lead conversion, budget control. Ideal candidate preferably based in Europe, but also US, Canada, Mexico, Brazil, Italy, Germany, Turkey, or any other ELSE ABB operational center

This position reports to

Global Marketing Manager of the ELSE Division

Your responsibilities
  • Development of Global ELSE Campaign Calendar, liaison with agencies that support campaigns design and execution, ensure campaigns support product commercialization roadmap and business and sales strategic growth objectives
  • Responsible for developing, implementing, measuring and improving programs/campaigns to support sales growth initiatives in key segments and achieve ABB's objectives.Together with digital marketing, communications and product management develop a platform of global marketing assets, content and tools menu from which local organizations can select and adapt to meet local customer needs
  • Develop a customer journey as a foundation for the development of the campaign to ensure the delivery of relevant customer focus content, design together with agencies campaign architecture, assets, delivery channels and metrics and ensures alignment of value proposition and messages across multiple functions in ELSE. Align campaign's key themes, timing and delivery for a valuable customer experience
  • Researches, identifies, and selects external marketing agencies to develop marketing assets, tools, touchpoints as a part of the programs and campaigns. Defines quality and delivery targets for externally assigned activities, monitors ongoing progress, and resolves issues, defines key targets and metrics for all programs and campaigns. Monitor results and improve
  • Coordinate with finance for campaign budget allocation and with sales for ongoing sales leads/pipeline business reviews, content planning, work with communications, product management, marketing and sales to generate valuable content for the campaigns
  • Collaborate and coordinate with digital marketing the tools required to execute and improve the results of digitally driven touchpoints (digital templates, landing pages, social media personalization)
  • Ensure campaigns are executed using marketing automation (Marketo, Pardot, SFDC, etc.) and other marketing technologies (ON24, Bizzabo, etc.)
  • Communicate and educate the sales team regarding demand generation processes and tools to ensure leads conversion, forecast, measure, analyze and report on program effectiveness
  • Your background
  • Successful completion of a Business Degree and 10 years + of Digital marketing and integrated campaigns experience with international exposure and English fluency
  • Understanding of Pardot/Market or any other marketing automation system and SFDC and various funnel acceleration systems
  • Experience managing agency relationships and minimum of 10 Years of experience in B2B Type Business Model
  • Experience serving, collaborating with, and influencing stakeholders with no direct reporting relationship
  • Customer and market driven orientation, group facilitation skills, Electrification service offering will be a plus, motivated, self-starter, able to work independently
  • Project management experience and experience with lead management process execution, ability to manage multiple projects in a fast paced, deadline- driven environment
  • Communication and influence, analytical, ability to think strategically and manage the daily execution, collaborative, detail oriented and innovative
  • More about us

    ABB's Electrification Business Area is a global leader in electrical products and solutions, operating in more than 100 countries, with over 200 manufacturing sites. Our 50,000+ employees are dedicated to transforming how people live, connect and work by delivering safe, smart and sustainable electrification solutions. We are shaping the future trends of electrification, differentiating through technological and digital innovation while delivering an outstanding experience through operational excellence for our customers across utilities, industry, buildings, infrastructure and mobility. For more information visit https: // look forward to receiving your application. If you want to discover more about ABB, take another look at our website www. Global Talent Acquisition Team, ABB Asea Brown Boveri Ltd. We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www. Work model: hybrid #LI-hybrid

    Publication ID: GP85505657E1

    Important: In order to be employed by ABB you will need to fully comply with/fulfill all local ABB employment requirements/processes.

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