Global Service Marketing Manager, Robotics

ABB
United States
June 23, 2023
Contact:N/A
Offerd Salary:Negotiation
Location:N/A
Working address:N/A
Contract Type:Other
Working Time:Negotigation
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JOB DESCRIPTION

Global Service Marketing Manager, Robotics Take your next career step at ABB with a global team that is energizing

the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

In this role you will be responsible to contribute to service growth through the development of innovative and effective marketing activities integrated with sales process.

Your responsibilities
  • Responsible for defining and executing the global service marketing strategy.
  • Ensure global marketing plans are aligned and support local country/region needs.
  • Formulate and run effective nurturing funnels to accelerate lead generation.
  • Ensure the markets globally are well monitored by developing and maintaining efficient marketing tools and implementing coordinated marketing analyses and activities.
  • Promote Salesforce / CRM best practices to Sales organization.
  • In collaboration with Communication ensures that customers are engaged and nurtured along equipment lifetime.
  • Collaborate with Communication and Service Product Managers to launch new service offerings.
  • Research, identify, and select external marketing service providers.
  • Define quality and delivery targets for externally assigned activities, monitor ongoing progress, and resolve issues.
  • Define key targets and metrics for marketing initiatives. Review and evaluate results upon completion of the activities.
    • Your background
  • University level education
  • 12+ years of marketing activities in B2B (preferably in global context)
  • Experience with Marketing Automation and Customer Relationship Management (CRM) tools (Salesforce.com and Pardot module preferred)
  • Very good communication skills
  • Strong written and spoken English language skills
  • Capable of working in teams and able to communicate in an effective manner
  • Ability to work across multiple functions and geographies/cultures
    • More about us

    ABB Robotics & Discrete Automation is a pioneer in robotics, machine automation and digital services, providing innovative solutions for a diverse range of industries, from automotive to electronics to logistics. As one of the world's leading robotics and machine automation suppliers, we have shipped over 500,000 robot solutions. We help our customers of all sizes to increase productivity, flexibility and simplicity and to improve output quality. We support their transition towards the connected and collaborative factory of the future. ABB Robotics & Discrete Automation employs more than 11,000 people at over 100 locations in more than 53 countries. www. abb.com/robotics We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www. abb.com. Work model: hybrid #LI-hybrid

    Publication ID: GP86591908E1

    Important: In order to be employed by ABB you will need to fully comply with/fulfill all local ABB employment requirements/processes.

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