GM Korea]Marketing Director

General Motor
October 01, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Full time
Working type:N/A
Ref info:N/A

Onsite - (Bupyeong) Position does not require an employee to be on-site full-time but the general expectation is that the employee be onsite an average of three (3) days each week

The Role

This role will be responsible for developing, guiding, and managing marketing strategies and planning that support the company's overall goals, enhancing the brand health and CX programs that can ultimately support both brand & Sales and creating robust digital and new media platforms to improve efficiency and effectiveness, and providing leadership to the marketing team. In addition, candidates must have the drive and ability to invest in thoughtful, creative, and innovative marketing initiatives that build brand and deliver on the overall strategic objectives.

What You'll Do

Responsible for the Marketing of Chevrolet & GMC in Korea that includes Brand marketing/management, Product Marketing, CRM, Customer experience and overall marketing communications

  • Develop Go-To-Market/annual marketing strategy, plans, campaigns, and programs for Brand and all carlines including setting the KPIs & budget

  • Spearhead the execution of marketing campaigns for Chevrolet & GMC across all channels to ensure brand consistency, high efficiency, and effectiveness (Including TVC, OTT, digital, social, interactive, and retail etc.)

  • Develop and manage Advertisement/creative/content and launch campaign/program to build awareness and drive strong customer sales engagement/leads (both engaging and informative)

  • Contribute to the strategy of seeding the correct brand message across the global organization, dealerships, media outlets, agencies, etc.

  • Responsible for all product content planning and pricing for Current & Future Portfolio and Product enhancement (MY change, MCM, NG etc.) through in-depth study e.g., market intelligence/tracking, analysis, and competitors' product assessment

  • Conduct market research and analyze data to gain marketing insights and uncover key consumer insights and competitive opportunities.

  • Strategic thinking and leadership to develop disruptive & novel ways to attract customers and grow the brand and business

  • Conduct meetings with key stakeholders to review pipeline, resolve challenges, and brainstorm possible solutions to ensure team is consistently performing and adding value to the business

  • Closely cooperate with Planning team to have a strong portfolio and launch competitive products/features in Korea

  • Work closely with Sales team to meet the sales objectives/target by executing effective marketing contents or programs

  • Manage marketing budget (Forecasts, actual, analysis etc.)

  • Manage marketing agencies (Creative, Media, CX etc. agencies) but work as one team

  • Additional Description

    Your Skills & Abilities (Required Qualifications)​​

  • Bachelor's degree in business administration, Marketing, or similar is preferred

  • At least 12years of experience in marketing or sales

  • Proven experience as Brand Marketer, Product Marketer, or similar role

  • Excellent organizational skills and attention to detail: Skills needed to be a marketing director

  • Excellent leadership, communication, and decision-making skills

  • Strong analytical and problem-solving skills

  • Excellent verbal and written communication skills in Korean & English

  • A person who has no reason to be disqualified for traveling abroad

  • A person can work full-time after joining the company


  • ETC

  • 접수마감 : 2023년 9월 4일 자정까지

  • 제출서류 : 1) 국문이력서 2) 영문이력서 3)자기소개서 (국문 또는 영문)

  • - 우편 , E-mail 방문접수는 받지 않으니 유의하시기 바랍니다 .

  • 전형절차 : 지원서 접수 → 서류심사 → Phone Screen & Video Assessment → 역량면접 → 신체검사 → 최종합격
  • -Video Assessment 또는 면접 단계에서 영어 면접 진행 합니다 .

  • 취업보호 대상자는 관련 법에 의거하여 우대합니다.

  • 연봉, 직급 등 처우는 개인별 경력을 고려하여 협의 후 결정합니다.

  • 기재하신 지원사항 및 자격사항이 사실과 다를 경우 합격이 취소될 수 있습니다.

  • 기타 궁금한 [email protected] 로 문의해주시기 바랍니다.

  • About GM

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    Diversity Information

    General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

    We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

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