Skydio is the leading US drone company and the world leader in autonomous
flight, the key technology for the future of drones and aerial transportation.
The Skydio team combines deep expertise in artificial intelligence, best-in-
class hardware and software product development, and operational excellence to
empower a broader, more diverse audience of drone users - from action sports
enthusiasts to first responders to insurance claims adjusters.
About the Role:
We're looking for a hands-on senior growth marketing manager to help
accelerate audience and pipeline growth targeting Defense agencies. You'll
develop experiments and integrated strategies to drive repeatable demand
programs that scale successful pipeline growth.
You'll collaborate with product & industry marketing, sales, and product
development teams to establish clear goals and budgets. You'll define audience
targets, develop content plans, set campaign strategies & experiments, and
execute efficient inbound and outbound programs. You'll manage end-to-end
growth programs for specific solutions tailored for Defense agencies.
What success looks like:
Improved quality and intent of inbound leads that convert into high-intent
revenue opportunities
Measurable impact on revenue, pipeline coverage and win rates within the
segment
Decreased friction in the buying process, increased speed to pipeline and
bookings
Measurable audience engagement and conversion from target accounts within
the segment
How you'll make an impact:
Work closely with marketing and sales leadership to develop demand models
and set quarterly pipeline goals, continuously measure and own the plan to
exceed those goals
Partner closely with product & industry marketing, sales, and engineering
teams to produce Ideal Customer Profile (ICP) definitions and buyer
enablement content plans
Align messaging and content plans to engage ICP audiences across different
stages of buyer intent (create demand vs. capture demand)
Lead and execute integrated marketing campaigns and experiments that serve
audiences based on 1:1, 1:few or 1:many targeting strategies – including
events
Work closely with digital marketing team to optimize performance marketing
campaigns in all paid & performance media channels
Work closely with our content & community team, contractors, and agency
partners to create content and digital events that accelerate campaign
success
Develop high-performing email marketing campaigns that inform, delight and
deliver value to keep audiences engaged
Work closely with the analytics team to define KPIs, then visualize and
report on campaign performance and attribution with various stakeholders
Continuously deliver feedback to product & content marketing teams to
improve content plans, messaging and targeting to ICP audiences
What makes you a good fit:
7+ years experience in digital marketing and demand generation for B2B,
preferably in technology
4+ years marketing or selling to the defense industry, or significant
experience in combat ops
Demonstrated results from planning and executing full-funnel growth
programs and experiments that drove pipeline and revenue—including
experience with inbound and outbound strategies, targeting 1:1 or 1:few
(ABx)
Experience with developing ideal customer profiles and buyer enablement
content plans
Experience with creating and running integrated campaigns with essential
channel mix including; performance marketing channels; Google, Facebook,
LinkedIn, YouTube others
Familiarity with SEO tools and best practices: SEM Rush, Google Search
Console
Working knowledge with Salesforce and Marketo (or other MAP system)
Familiarity of BI reporting: Tableau, Google Data Studio or others
Working knowledge with Website CMS, landing page, and personalization
platforms
Outstanding interpersonal, verbal, written communication, presentation,
and process facilitation skills with the ability to present views in a
compelling manner
Bonus points for:
Marketo Certified
Outreach Certified
Experience in the drone industry
Compensation Range: The annual base salary range for this position is
$144,500 - $204,000. Compensation will vary based on factors, including
skill level, proficiencies, transferable knowledge, and experience. In
addition to base salary, Skydio full-time employees are eligible to enroll in
our benefit plans and take advantage of a variety of incentives and stipends.
For some positions the pay may be dependent upon the individual's regional
location.
At Skydio we believe that diversity drives innovation. We have created a
multidisciplinary environment that embraces the power of diverse perspectives
to create elegant solutions for complex problems. We are committed to growing
our network of people, programs, and resources to nurture an inclusive
culture.
As such, we do not make hiring or other employment-related decisions on the
basis of an applicant or employee's race, color, ethnicity, national origin,
citizenship, sex/gender (including pregnancy, childbirth, breastfeeding and
related medical conditions), gender identity or expression, age, religion,
disability status, sexual orientation, marital status, medical condition,
genetic information or characteristics, veteran, military or family status, or
other classifications protected by applicable federal, state or local anti-
discrimination laws.
For positions located in the United States of America, Skydio, Inc. uses
E-Verify to confirm employment eligibility. To learn more about E-Verify,
including your rights and responsibilities, please visit
https: // www. e-verify.gov/
