As part of the larger Performance Driven Marketing (PDM) team, Lead Marketing Technology Product Managers are key leaders focused on enabling the development and roll-out of world-class modern marketing capabilities at General Motors. This role sits at the intersection of marketing strategy and technology, managing teams responsible for platforms that leverage world-class technology to create personalized, relevant, data-driven experiences using our Marketing Technology stack inclusive of Customer Data Platforms (CDP), Personalization engines, Campaign Management tools (email, SMS, push notifications, and in-vehicle notifications), AdTech, and other tools to create meaningful experiences for our customers.
In this role, you'll be responsible for leading the teams responsible for building a set of tools or technologies across either Customer Data, Campaign or Experience Activation, or Advertising Technology and focus on how they integrate into the rest of the Marketing Technology (MarTech) stack. You will leverage best-practices in product development, agile scrum-based delivery, and roadmapping to deliver modern marketing tools with an eye towards a closed-loop data-driven ecosystem across the customer lifecycle. You'll work with cross functional teams like engineering, marketing, privacy, and loyalty to create a cohesive tactical plan and strategic roadmap. You'll work in partnership with the Marketing Operations leads to align on vision, strategy, and planning.
This role requires self-starter, with deep expertise in the marketing technology you'd be focused on – specifically either campaign management, customer data platforms (CDP), advertising technology (AdTech), or experience personalization. We are looking for a creative problem solver and collaborator who can establish vision and sell-in across a diverse and matrixed group of stakeholders. A proven track record designing and building marketing technology tools like Adobe's Experience Platform, SalesForce Marketing Cloud, and others – along with deep knowledge and expertise across the full MarTech solution space (personalization, media activation, email campaign management, CMS, AdTech, identity resolution, etc.), and deep understanding of the importance of data platforms to drive precision, value, and return on investment impact will also be critical to success.
Additional DescriptionKey Qualifications
Compensation:
Benefits:
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This is a remote position, the selected candidate can reside and perform the work from anywhere within the United States. We are unable to consider candidates who require sponsorship.
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