As part of the larger Performance Driven Marketing (PDM) team, Lead Marketing Technology Product Managers are key leaders focused on enabling the development and roll-out of world-class modern marketing capabilities at General Motors. This role sits at the intersection of marketing strategy and technology, managing teams responsible for platforms that leverage world-class technology to create personalized, relevant, data-driven experiences using our Marketing Technology stack inclusive of Customer Data Platforms (CDP), Personalization engines, Campaign Management tools (email, SMS, push notifications, and in-vehicle notifications), AdTech, and other tools to create meaningful experiences for our customers.
In this role, you'll be responsible for leading the teams responsible for building a set of tools or technologies across either Customer Data, Campaign or Experience Activation, or Advertising Technology and focus on how they integrate into the rest of the Marketing Technology (MarTech) stack. You will leverage best-practices in product development, agile scrum-based delivery, and roadmapping to deliver modern marketing tools with an eye towards a closed-loop data-driven ecosystem across the customer lifecycle. You'll work with cross functional teams like engineering, marketing, privacy, and loyalty to create a cohesive tactical plan and strategic roadmap. You'll work in partnership with the Marketing Operations leads to align on vision, strategy, and planning.
This role requires self-starter, with deep expertise in the marketing technology you'd be focused on – specifically either campaign management, customer data platforms (CDP), advertising technology (AdTech), or experience personalization. We are looking for a creative problem solver and collaborator who can establish vision and sell-in across a diverse and matrixed group of stakeholders. A proven track record designing and building marketing technology tools like Adobe's Experience Platform, SalesForce Marketing Cloud, and others – along with deep knowledge and expertise across the full MarTech solution space (personalization, media activation, email campaign management, CMS, AdTech, identity resolution, etc.), and deep understanding of the importance of data platforms to drive precision, value, and return on investment impact will also be critical to success.Additional Description
This is a remote position, the selected candidate can reside and perform the work from anywhere within the United States. We are unable to consider candidates who require sponsorship.About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.Total Rewards Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.Equal Employment Opportunity Statements
The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.