Lead Product Manager, MarTech Platforms

General Motor
March 06, 2023
Offerd Salary:$112,141 - $175,401
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
Ref info:N/A

As part of the larger Performance Driven Marketing (PDM) team, Lead Marketing Technology Product Managers are key leaders focused on enabling the development and roll-out of world-class modern marketing capabilities at General Motors. This role sits at the intersection of marketing strategy and technology, managing teams responsible for platforms that leverage world-class technology to create personalized, relevant, data-driven experiences using our Marketing Technology stack inclusive of Customer Data Platforms (CDP), Personalization engines, Campaign Management tools (email, SMS, push notifications, and in-vehicle notifications), AdTech, and other tools to create meaningful experiences for our customers.

In this role, you'll be responsible for leading the teams responsible for building a set of tools or technologies across either Customer Data, Campaign or Experience Activation, or Advertising Technology and focus on how they integrate into the rest of the Marketing Technology (MarTech) stack. You will leverage best-practices in product development, agile scrum-based delivery, and roadmapping to deliver modern marketing tools with an eye towards a closed-loop data-driven ecosystem across the customer lifecycle. You'll work with cross functional teams like engineering, marketing, privacy, and loyalty to create a cohesive tactical plan and strategic roadmap. You'll work in partnership with the Marketing Operations leads to align on vision, strategy, and planning.

This role requires self-starter, with deep expertise in the marketing technology you'd be focused on – specifically either campaign management, customer data platforms (CDP), advertising technology (AdTech), or experience personalization. We are looking for a creative problem solver and collaborator who can establish vision and sell-in across a diverse and matrixed group of stakeholders. A proven track record designing and building marketing technology tools like Adobe's Experience Platform, SalesForce Marketing Cloud, and others – along with deep knowledge and expertise across the full MarTech solution space (personalization, media activation, email campaign management, CMS, AdTech, identity resolution, etc.), and deep understanding of the importance of data platforms to drive precision, value, and return on investment impact will also be critical to success.

Additional Description

Key Qualifications

  • 10+ years of hands-on experience with either Campaign Management, Customer Data Platforms, Advertising Technology, Personalization Engines as a business architect or product manager is required
  • In-depth knowledge of modern campaign marketing software, ESP, SMS, and leading tools, along with a solid understanding of Marketing Technology (MarTech) and Advertising Technology (AdTech)
  • Experience architecting, designing, and deploying complex technology, with an eye towards automation, simplicity, and rationalization
  • Experience and comfort managing direct and indirect teams; scrums, agile cross functional teams, vendor stakeholders
  • Proven experience succeeding in complex, matrix and cross-functional projects
  • Ability to personally deliver large scale initiatives in a fast-paced environment with high levels of complexity and ambiguity
  • Innovative thinking to approach challenges from multiple fronts, and ability to think outside the box
  • Experience setting, managing, and reporting against multi-year plans, budgets, critical metrics, breakthroughs, roadmaps, etc.
  • Ability to inspire, influence and collaborate across a wide range of constituents across functions and organizational levels
  • Demonstrated organizational skills, ability to prioritize tasks and manage time efficiently while maintaining attention to detail
  • Excellent written, presentation and oral communication skills
  • Willing to take action and enjoy working in a fast paced, dynamic environment
  • Bachelor Degree required
  • Compensation:

  • The expected base compensation for this role is: ($112,141 - $175,401). Actual base compensation within the identified range will vary based on factors relevant to the position.
  • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
  • Benefits:

  • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
  • #LI-Remote, #gmremote

    This is a remote position, the selected candidate can reside and perform the work from anywhere within the United States. We are unable to consider candidates who require sponsorship.

    About GM

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    Why Join Us

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    Diversity Information

    General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

    We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

    Equal Employment Opportunity Statements

    The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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