Marketing Analyst - Chevrolet

General Motor
June 10, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Full time
Working type:N/A
Ref info:N/A

Hybrid: This position does not require an employee to be on-site full-time to perform most effectively. The employee's role enables them to work at a GM facility or off-site as frequently as needed or desired. This position requires an employee to be onsite 1-3 per week. Relocation may be provided.

The Chevrolet Marketing Analyst assists in the framing and development of brand research studies and is responsible for their execution, analysis and reporting to inform decisions in Advertising, Communications, and Marketing. Responsibilities for the Market Analyst will include but is not limited to the following:


  • Assist manager with understanding the internal divisional client's business decisions, framing the research objectives, and figuring out appropriate methodology
  • Develop surveys and focus group moderator guides which meet client's research objectives
  • Own the research planning meetings to ensure consensus prior to study execution
  • Monitor study execution and respond appropriately throughout
  • Maintain good communication and relationships before, during, and after the study with supplier, divisional client team and manager
  • Build the required purchasing documents and monitor vendor invoices
  • Analyze data in a timely manner with sound analytic methods
  • Construct well written reports to detail the key study findings including an executive summary with key insights
  • Present findings to internal divisional clients and address follow up issues
  • Be Bold and Think Customer
  • Maintain a positive, forward-thinking mindset
  • Challenge conventional thinking to help bring new, disruptive ideas to the marketplace
  • Qualifications:

  • Bachelor's degree required
  • 2+ years of experience working with analytics
  • Excellent oral and written communication skills, demonstrably understanding and communicating with your audience (internal and external); presenting information effectively and succinctly; and communicating openly.
  • Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal.
  • Excellent project management skills and the proven track record to manage multiple projects at any given time
  • Ability to deal with ambiguity and take charge to get things done
  • A creatively consumer-centric, results-driven mentality
  • Advertising/Marketing agency experience preferred but not required
  • Automotive experience preferred but not required
  • Strong willingness to self-learn and develop new skills

    Additional Description About GM

    Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

    Why Join Us

    We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

    Total Rewards Benefits Overview

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    Diversity Information

    General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

    We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

    Equal Employment Opportunity Statements

    The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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