Marketing Sr Analyst - OnStar & Connected Services

General Motor
October 01, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
Ref info:N/A

Key Responsibilities

  • Establishes partnerships with key business partners.

  • Ability to communicate effectively and influence other organizations without a direct relationship of subordination Brand building / Funnel construction: Awareness, Opinion, Consideration.

  • Designing the accurate and most successful actions for each phase of the customer journey ensuring the execution

  • Managing the OnStar brand strategy: content strategy, media, and advertising campaigns

  • PR Strategy (Guarantee to have a quarterly plan)

  • GM Endo-marketing Strategy (Guarantee to have a quarterly plan for GM employees)

  • Designing and manage the digital marketing strategy (Engaging website SEO, SEM, social media, etc.)

  • Brand and communications KPI's management

  • CIB budget control

  • Designing and executing SRM plans to increase the awareness and services familiarity

  • Designing and executing SRM campaigns to increase sales

  • SRM KPI's management

  • SRM budget control

  • Managing the product/services marketing strategy

  • Capturing global best practices regarding product plans and strategies

  • Capturing key information from Market research / Customer insights to support product strategy

  • Supporting product development plans

  • Designing and execute the G2M plans for new services/products (i.e. OnStar Guardian), new Infotainment Apps (i.e. Spotify, Alexa, etc.) or new connectivity features (i.e. Google Automotive Services)

  • #LI-AS

    Additional Description


  • Bachelor's degree in Business Administration or Marketing careers

  • Fluent English/ Spanish will be a plus

  • Mandatory experience in Marketing, advertising, CRM and media strategies

  • Financial Knowledge and budget management

  • Basic Program management and product planning knowledge will be a differential

  • Advanced Microsoft Office Tools

  • Competencies:

  • Customer Focus

  • Practices Self-Development

  • Communicates Powerfully and Prolifically

  • Builds Relationships

  • Collaboration and Teamwork

  • Technical & Professional Expertise

  • Solves Problems and Analyzes Issues

  • #LI-AS

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    Diversity Information

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    We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

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