Marketing Sr Analyst - OnStar & Connected Services

Description

Key Responsibilities

Establishes partnerships with key business partners.

Ability to communicate effectively and influence other organizations without a direct relationship of subordination Brand building / Funnel construction: Awareness, Opinion, Consideration.

Designing the accurate and most successful actions for each phase of the customer journey ensuring the execution

Managing the OnStar brand strategy: content strategy, media, and advertising campaigns

PR Strategy (Guarantee to have a quarterly plan)

GM Endo-marketing Strategy (Guarantee to have a quarterly plan for GM employees)

Designing and manage the digital marketing strategy (Engaging website SEO, SEM, social media, etc.)

Brand and communications KPI's management

CIB budget control

Designing and executing SRM plans to increase the awareness and services familiarity

Designing and executing SRM campaigns to increase sales

SRM KPI's management

SRM budget control

Managing the product/services marketing strategy

Capturing global best practices regarding product plans and strategies

Capturing key information from Market research / Customer insights to support product strategy

Supporting product development plans

Designing and execute the G2M plans for new services/products (i.e. OnStar Guardian), new Infotainment Apps (i.e. Spotify, Alexa, etc.) or new connectivity features (i.e. Google Automotive Services)

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Additional Description

Requirements:

Bachelor's degree in Business Administration or Marketing careers

Fluent English/ Spanish will be a plus

Mandatory experience in Marketing, advertising, CRM and media strategies

Financial Knowledge and budget management

Basic Program management and product planning knowledge will be a differential

Advanced Microsoft Office Tools

Competencies:

Customer Focus

Practices Self-Development

Communicates Powerfully and Prolifically

Builds Relationships

Collaboration and Teamwork

Technical & Professional Expertise

Solves Problems and Analyzes Issues

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About GM

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Why Join Us

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Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

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