Key Responsibilities
Establishes partnerships with key business partners.
Ability to communicate effectively and influence other organizations without a direct relationship of subordination Brand building / Funnel construction: Awareness, Opinion, Consideration.
Designing the accurate and most successful actions for each phase of the customer journey ensuring the execution
Managing the OnStar brand strategy: content strategy, media, and advertising campaigns
PR Strategy (Guarantee to have a quarterly plan)
GM Endo-marketing Strategy (Guarantee to have a quarterly plan for GM employees)
Designing and manage the digital marketing strategy (Engaging website SEO, SEM, social media, etc.)
Brand and communications KPI's management
CIB budget control
Designing and executing SRM plans to increase the awareness and services familiarity
Designing and executing SRM campaigns to increase sales
SRM KPI's management
SRM budget control
Managing the product/services marketing strategy
Capturing global best practices regarding product plans and strategies
Capturing key information from Market research / Customer insights to support product strategy
Supporting product development plans
Designing and execute the G2M plans for new services/products (i.e. OnStar Guardian), new Infotainment Apps (i.e. Spotify, Alexa, etc.) or new connectivity features (i.e. Google Automotive Services)
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Additional DescriptionRequirements:
Bachelor's degree in Business Administration or Marketing careers
Fluent English/ Spanish will be a plus
Mandatory experience in Marketing, advertising, CRM and media strategies
Financial Knowledge and budget management
Basic Program management and product planning knowledge will be a differential
Advanced Microsoft Office Tools
Competencies:
Customer Focus
Practices Self-Development
Communicates Powerfully and Prolifically
Builds Relationships
Collaboration and Teamwork
Technical & Professional Expertise
Solves Problems and Analyzes Issues
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We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
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