Marketing Sr Analyst - OnStar & Connected Services

General Motor
October 01, 2023
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Offerd Salary:Negotiation
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Contract Type:Other
Working Time:Negotigation
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Description

Key Responsibilities

  • Establishes partnerships with key business partners.

  • Ability to communicate effectively and influence other organizations without a direct relationship of subordination Brand building / Funnel construction: Awareness, Opinion, Consideration.

  • Designing the accurate and most successful actions for each phase of the customer journey ensuring the execution

  • Managing the OnStar brand strategy: content strategy, media, and advertising campaigns

  • PR Strategy (Guarantee to have a quarterly plan)

  • GM Endo-marketing Strategy (Guarantee to have a quarterly plan for GM employees)

  • Designing and manage the digital marketing strategy (Engaging website SEO, SEM, social media, etc.)

  • Brand and communications KPI's management

  • CIB budget control

  • Designing and executing SRM plans to increase the awareness and services familiarity

  • Designing and executing SRM campaigns to increase sales

  • SRM KPI's management

  • SRM budget control

  • Managing the product/services marketing strategy

  • Capturing global best practices regarding product plans and strategies

  • Capturing key information from Market research / Customer insights to support product strategy

  • Supporting product development plans

  • Designing and execute the G2M plans for new services/products (i.e. OnStar Guardian), new Infotainment Apps (i.e. Spotify, Alexa, etc.) or new connectivity features (i.e. Google Automotive Services)

  • #LI-AS

    Additional Description

    Requirements:

  • Bachelor's degree in Business Administration or Marketing careers

  • Fluent English/ Spanish will be a plus

  • Mandatory experience in Marketing, advertising, CRM and media strategies

  • Financial Knowledge and budget management

  • Basic Program management and product planning knowledge will be a differential

  • Advanced Microsoft Office Tools

  • Competencies:

  • Customer Focus

  • Practices Self-Development

  • Communicates Powerfully and Prolifically

  • Builds Relationships

  • Collaboration and Teamwork

  • Technical & Professional Expertise

  • Solves Problems and Analyzes Issues

  • #LI-AS

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    Diversity Information

    General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

    We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

    Equal Employment Opportunity Statements

    The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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