PDM Marketing Activation Lead

General Motor
June 02, 2023
Contact:N/A
Offerd Salary:$90,223- $144,122
Location:N/A
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
Ref info:N/A
Description

As part of the larger Performance Driven Marketing (PDM) team, the Marketing Activation Lead is a cornerstone role in building and scaling world-class modern marketing capabilities at General Motors. This role plays the build and activate role for scaling out modern marketing technology tools, technologies, and principles that span across General Motor's brands.

You'll be responsible for leading the strategic and technical build of marketing programs at GM and influencing the tools and technology implementation of our Marketing stack. You will build out the framework, strategy, scale and optimize the campaign operations at a global scale.

This role requires a self-starter, with deep expertise in the marketing technology and customer experience best practices. We are looking for a creative problem solver and collaborator who can establish vision and sell-in across a diverse and matrixed group of stakeholders. A proven track record with a deep understanding of Marketing Journeys and Campaign Operations. Ability to develop solutions and requirements for implementation teams to strengthen and scale marketing technology and the willingness to champion change.

Duties and Responsibilities

  • Lead campaign activation tasks across AEP, AJO, Adobe Campaign, Workfront and other MarTech tools
  • 8+ years of relevant professional experience with a background in marketing technology and campaign strategy.
  • Expert in Email Service Operations and SMS Communications
  • Expert in MarTech tools and solutions, including customer data platforms, email service providers (ESP), marketing automation, personalization engines, content / experience management, journey orchestration tools, and more
  • Deep strength in ability to translate campaign requirements into target audiences for cross-channel activation
  • Hands-on experience with customer-level event and attribute data for audience segmentation, targeting, and measurement
  • Deep understanding of the marketing operations best practices with extensive industry knowledge of personalized marketing
  • Understanding of modern marketing technology architecture and roadmap including the customer data platform (CDP), data management platform (DMP), AI / ML personalization engines, attribution approaches, identity resolution, email & text service provider (ESP / SMS), digital assess management (DAM), etc.
  • Partner with GM functional teams to deliver best in class CRM/CLM operations across GM
  • Ability to influence the Martech strategy and deliver closed looped marketing
  • Work in deep partnership with PDM peers to craft a comprehensive PDM toolkit and flawless product operating model resulting in a well-oiled machine for the enterprise
  • Responsible for translating business and marketing expectations into strategies, capabilities, and scale them across the enterprise
  • Work closely with creative agency's to ensure continuity in operation
  • Demonstrate thought leadership in the role
  • Additional Description
  • 10+ years of relevant professional experience with a background in marketing strategy and marketing analytics
  • Experience in tagging, data enrichment and cross-channel identity resolution.
  • Direct experience working in a diverse, matrixed cross-functional teams to collaboratively define data-driven strategy, approaches, and division of labor to drive business impact
  • Strong influencing skills and an ability to navigate through complex decision-making processes with multiple stakeholders
  • Excellent ability to break down and communicate complex ideas into actions and present to senior level leaders
  • High level of ownership, quantitative savvy, and entrepreneurship
  • Compensation:

  • The expected base compensation for this role is: ($90,223- $144,122). Actual base compensation within the identified range will vary based on factors relevant to the position.
  • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
  • Benefits:

  • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
  • #LI-Remote, #gmremote

    This is a remote position, the selected candidate can reside and perform the work from anywhere within the United States. We are unable to consider candidates who require sponsorship.

    About GM

    Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

    Why Join Us

    We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

    Total Rewards Benefits Overview

    From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

    Diversity Information

    General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

    We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

    Equal Employment Opportunity Statements

    The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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