As part of the larger Performance Driven Marketing (PDM) team, the Marketing Activation Lead is a cornerstone role in building and scaling world-class modern marketing capabilities at General Motors. This role plays the build and activate role for scaling out modern marketing technology tools, technologies, and principles that span across General Motor's brands.
You'll be responsible for leading the strategic and technical build of marketing programs at GM and influencing the tools and technology implementation of our Marketing stack. You will build out the framework, strategy, scale and optimize the campaign operations at a global scale.
This role requires a self-starter, with deep expertise in the marketing technology and customer experience best practices. We are looking for a creative problem solver and collaborator who can establish vision and sell-in across a diverse and matrixed group of stakeholders. A proven track record with a deep understanding of Marketing Journeys and Campaign Operations. Ability to develop solutions and requirements for implementation teams to strengthen and scale marketing technology and the willingness to champion change.
Duties and Responsibilities
Compensation:
Benefits:
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This is a remote position, the selected candidate can reside and perform the work from anywhere within the United States. We are unable to consider candidates who require sponsorship.
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Diversity InformationGeneral Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
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