Principal of MTA and MMM

General Motor
March 13, 2023
Offerd Salary:$112,141 - $175,401
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
Ref info:N/A

As part of the larger Performance Driven Marketing (PDM) team, the Principal of MTA and MMM Corporate Brands is a key leadership position enabling the development and roll-out of world-class modern marketing capabilities at General Motors. This individual possesses deep understanding of marketing analytics, measurement, and strategic insights. They work cross-functionally and collaboratively providing media spend and actionable attribution insights into the enterprise business marketing teams.

Key roles and responsibilities include:

  • Leading the delivery of multi-touch attribution (MTA) and media mix model (MMM) insights for the GM Corporate brands (OnStar, CCA, Parts, CarBravo, …), helping them to tie back the media touches to both online and offline conversions.
  • Project management duties including project plans, timelines, ad-hoc requests, and managing the implementation of the MTA and MMM programs.
  • Partner with agency and consultant teams to ensure data quality and accuracy
  • Expert manager of MMM and MTA SaaS tools.
  • Help internal clients understand the MMM and MTA data and how it relates to their business objectives.
  • Elevate MMM and MTA findings to a strategic, consultative, and actionable level. Convey complex stories to internal stakeholders in a strategic way that can be translated into measurable actions.
  • Additional Description

    Experience and Skills Required

  • 10+ years of Media Measurement, Marketing Mix Models and Multitouch Attribution experience.
  • 10+ Advanced Analytics, or Market Research Experience.
  • Extensive client facing, senior leadership presentation experience.
  • Excellent communication skills (both oral and written) with an ability to translate and communicate analytical research findings into actionable insights.
  • Proven capability to think systemically, strategically, and analytically while executing decisively.
  • Ability to integrate data and findings from a variety of data sources and present a holistic view of a position.
  • Strong interpersonal, teambuilding, and negotiating skills with a can-do attitude and an ability to work well with internal GM clients and suppliers.
  • Strong team building and project leadership skills.
  • Master's or MBA degree in an analytical field preferred, but not required.
  • Technical Skills

  • Experience utilizing analytical software tools and packages.
  • Experience using MMM and/or MTA software solutions.
  • Experience with PowerPoint, Excel, and Power BI.
  • Experience with statistical methods, econometric analysis, and experimentation techniques.
  • Compensation:

  • The expected base compensation for this role is: ($112,141 - $175,401). Actual base compensation within the identified range will vary based on factors relevant to the position.
  • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
  • Benefits:

  • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
  • #LI-Remote, #gmremote

    This is a remote position, the selected candidate can reside and perform the work from anywhere within the United States. We are unable to consider candidates who require sponsorship.

    About GM

    Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

    Why Join Us

    We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

    Total Rewards Benefits Overview

    From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

    Diversity Information

    General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

    We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

    Equal Employment Opportunity Statements

    The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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