Senior Director Communications GM Europe

General Motor
June 16, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
Ref info:N/A

About GM Europe

We are looking for the bold - those willing to respectfully share their ideas and listen to others. We seek out the innovators - those who challenge the status quo when their vision requires a new way of thinking. We reach for the collaborators - those who understand that a diverse team is stronger than any one individual. We seek the self-motivated - those who ask questions, and never stop looking at what's next. The GM Europe Communications Team will be pioneers in the EV movement, energized to connect people to what matters and create a movement towards a better, more sustainable future for all. Our passion fuels our focus to be the best! Are you ready?

About this role

GM Europe has been established as a mobility start-up business maximizing GM global investments in areas such as software enabled services, mobility solutions, and other financial services, interlinked with and complementing the electric vehicle business.

As the Senior Director of Communications for GM Europe, you will lead an agile and lean internal and external communications team, supported by a communications agency. The role reports to the Executive Director of Communications, GM International, and the President and Managing Director of GM Europe. The role is part of the leadership team for GM Europe.

In this role, you will lead the development of the Communications Strategy to support the business objectives of GM's start-up business in Europe, working across multiple functions both within GM Europe and GM's global business. You will be responsible for the GM Europe Communications budget, development of team members and alignment of work to business strategy.

You and your team will deliver strategies that focus on the core pillars of the GM global communications function, with a strong emphasis on new content models and digital platforms to inspire advocates for the business, at a consumer, business and policy-maker level. These will be critical to supporting the financial performance and growth of the GM Europe business.

New business launches, media relations, project management and influencer strategy experience is strongly preferred. Experience in leading a Communications function in global matrixed companies is beneficial.


  • Leadership representation: GM Europe Leadership Team, GM International Communications leadership team
  • Develop and continue to iterate GM Europe Communications Strategy, in alignment with key functions: Marketing, HR, Customer Experience
  • Develop and deliver an integrated social and digital media strategy to build and sustain internal and external advocates for the business and its products and services
  • Lead on corporate media management to define the business narrative and defend and enhance the brands
  • Lead on media issues management
  • Develop go-to-market communications plans to support business launches in new markets
  • Use data and analytics to drive communication strategies
  • Build and foster relationships with new target media and new and existing business partners
  • Develop thought leadership and executive visibility plans, overseeing speaking / interview engagements for key executives
  • Develop medium and long term resourcing plans in alignment with business growth and entry to new markets
  • Must-have Behaviors:

  • Tech-Smart - Comfortable with technology. Excited about and eager for the future of transportation
  • Curious – Media relations work involves digging into the issues that are important to our customers
  • Cool Under Pressure– OK with change and ambiguity. Thinks quickly and on- the-fly. Dusts off, gets back up and right back at it. Thrives in a fast- paced environment and can be relied on in a crisis
  • Creative - Narrative development comes easy. Sees prose in everything. Eager to take seemingly unassociated items and craft a compelling story
  • Analytical approach - Ability to use data and research to drive decision and prioritization around story telling
  • Collaborative – Works well with others across the enterprise and fosters diversity of thought
  • Influence - Ability to counsel and influence people and decisions across the organization
  • Must-have Skills:

  • Team leadership – both in-house and agency
  • English and German proficiency, additional European language a plus
  • Social and digital media skills
  • Strong writer, public speaker, presenter and presentation developer
  • Must-have Experience:

  • BA in communications or related field
  • Corporate, start-up, issues management or editorial media experience
  • Minimum of 10 years of professional experience
  • Must-have Competencies:

  • Not afraid to provide executive counsel and share personal point of view
  • Additional Description About GM

    Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

    Why Join Us

    We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

    Total Rewards Benefits Overview

    From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

    Diversity Information

    General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

    We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

    Equal Employment Opportunity Statements

    The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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