Social Media Specialist Germany

March 24, 2023
Offerd Salary:$1.565
Working address:N/A
Contract Type:Other
Working Time:Full time
Working type:N/A
Ref info:N/A



iRobot, the leading global consumer robot company, designs and builds the world's most thoughtful robots and intelligent home innovations that make life better. iRobot created the home robot cleaning category with the introduction of its Roomba® robot vacuum in 2002. Today, iRobot is a global enterprise that has sold more than 40 million robots worldwide. iRobot's product portfolio features proprietary technologies and advanced concepts in cleaning, mapping, and navigation. Leveraging this portfolio, iRobot engineers are working to build an ecosystem of robots and smart home devices to help consumers make their homes easier to maintain and healthier places to live.

In 2021, iRobot generated $1.565 billion in revenue and employed more than 1,300 of the robot industry's top professionals. iRobot stock trades on the NASDAQ stock market under the ticker symbol IRBT. iRobot's corporate headquarters are located in Bedford, Massachusetts, USA, with additional offices located throughout the USA, Europe and Asia.

Nov 18th, 2021, iRobot acquired privately held Aeris Cleantec AG, a fast- growing provider of premium air purifiers headquartered in Cham, Zug Switzerland. The acquisition supports iRobot's vision of building the world's most thoughtful robotics and developing intelligent home innovations that make life better.

Aug 5th, 2022, Amazon (NASDAQ:AMZN) and iRobot entered into a definitive merger agreement under which Amazon will acquire iRobot. An exciting new journey open again!

iRobot has a unique culture which very much defines the business and how it operates.

On a mission to empower people to do more – and change the world while we do so:

• Put Consumers First: we put the consumer at the center of everything we do. • Pursue Possibility: we challenge the status quo, take risks, and drive innovation to develop pragmatic solutions to real challenges. • Move with Urgency: we move with purpose, speed, and determination. • Own the Outcome: we take initiative and hold ourselves accountable to deliver exceptional results. • Debate & Commit: we encourage candid exchange of ideas and perspectives. • Have Each Other's Backs: we genuinely care about each other as iRoboteers and as people.

Are you excited about incredible content and the reaction it gets from an audience? Do you know what works, what doesn't, and why? Do you thrive off creating engaging content? Do you understand social best practices and how to bring those to life? Do you know how to harness and amplify a brand message to create authentic experiences and interactions with our community? Then this is your dream job!

In this role, you will be responsible for all things iRobot social media. You will set and achieve growth goals on all social media accounts for the Brand in Germany. We are searching for a dynamic, uber-creative and passionate social media specialist to drive the management of our content across all owned social platforms and interact regularly with our community. This person will report to the Marketing Manager Germany & Austria and aligning with the Digital Media & Communications Manager Germany to develop content regularly, measure, track and analyze KPIs and bring our unique iRobot brand voice to life.

Full time permanent position based in Hamburg (Germany).

Key Responsibilities:

  • Community management across all owned channels; working very closely with Customer Service team to address product and/or customer concerns that come through via social channels.

  • Work supportive and closely with global Senior Social Manager, Digital Media & Communications Manager Germany and an established social agency (based in UK) to develop content, manage content calendar and push out content regularly.

  • Creating monthly Social Listening Reporting (competition), managing social calendars and serve as hub of information to ensure all parties are aware of upcoming social activities.

  • Manage and oversee all content (creating monthly content plans), engagement and monitoring for main iRobot social platforms locally (Facebook, Twitter, Instagram, TikTok and You Tube); responsible for connecting external users and internal stakeholders on an ongoing basis with Digital Media & Communications Manager DE

  • Create content that blends culture, humor, education, and community into each respective platform alongside local agencies and creative teams

  • Support in creating a robust and engaging influencer program navigating both macro and micro trends for Germany with local Digital Media & Communications Manager (includes influencer acquisition, too).

  • Assist global Senior Social Manager, external agency, and Digital Media & Communications Manager DE in creating and executing social strategy, tracking and monitoring KPIs in real time to adjust strategies & tactics and ensure content development in line with local requirements.

  • Responsible for monitoring, publishing, moderation and engagement of iRobot customer reviews. Covering both www. and off-site across 3rd party review platforms. E.g. Mediamarkt, Saturn, Facebook, Google and The Insiders.

  • Qualifications:

  • Good experience of driving social media strategy and content and knowledge about Influencer Acquisition either agency, client, or individual influencer experience.

  • Languages; German mandatory ; Mother Tongue Native Speaker, English; fluent written and spoken.

  • Community management experience a must

  • Experience creating and driving content creation that bring our brand voice to life

  • Experience managing an extensive content calendar for each platform for the German market

  • Knowledge of Meta Business Suite and Sales Force Social Studio extremely preferred not essential

  • Results-driven with the ability to analyze data and deduce implications for social and engagement strategies with local Digital Communications & Media Manager

  • Knowledge in Adobe Photoshop is a plus

  • Quick-thinking, creative, hands-on, stress-tolerant, problem-solver.

  • Experience in managing all social media platforms such as Facebook, Twitter, Instagram, TikTok and You Tube.

  • Excellent communications skills; both written and verbal.

  • Self-starter, results oriented, positive and proactive, solution focused approach.

  • Has the desire to learn and grow

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