Social Media Sr. Specialist France

March 24, 2023
Offerd Salary:$1.565
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
Ref info:N/A



iRobot, the leading global consumer robot company, designs and builds the world's most thoughtful robots and intelligent home innovations that make life better. iRobot created the home robot cleaning category with the introduction of its Roomba® robot vacuum in 2002. Today, iRobot is a global enterprise that has sold more than 40 million robots worldwide. iRobot's product portfolio features proprietary technologies and advanced concepts in cleaning, mapping, and navigation. Leveraging this portfolio, iRobot engineers are working to build an ecosystem of robots and smart home devices to help consumers make their homes easier to maintain and healthier places to live.

In 2021, iRobot generated $1.565 billion in revenue and employed more than 1,300 of the robot industry's top professionals. iRobot stock trades on the NASDAQ stock market under the ticker symbol IRBT. iRobot's corporate headquarters are located in Bedford, Massachusetts, USA, with additional offices located throughout the USA, Europe and Asia.

Nov 18th, 2021, iRobot acquired privately held Aeris Cleantec AG, a fast- growing provider of premium air purifiers headquartered in Cham, Zug Switzerland. The acquisition supports iRobot's vision of building the world's most thoughtful robotics and developing intelligent home innovations that make life better.

Aug 5th, 2022, Amazon (NASDAQ:AMZN) and iRobot entered into a definitive merger agreement under which Amazon will acquire iRobot. An exciting new journey open again!

iRobot has a unique culture which very much defines the business and how it operates.

On a mission to empower people to do more – and change the world while we do so:

• Put Consumers First: we put the consumer at the center of everything we do. • Pursue Possibility: we challenge the status quo, take risks, and drive innovation to develop pragmatic solutions to real challenges. • Move with Urgency: we move with purpose, speed, and determination. • Own the Outcome: we take initiative and hold ourselves accountable to deliver exceptional results. • Debate & Commit: we encourage candid exchange of ideas and perspectives. • Have Each Other's Backs: we genuinely care about each other as iRoboteers and as people.

Are you excited about incredible content and the reaction it gets from an audience? Do you know what works, what doesn't, and why? Do you thrive off creating engaging content? Do you understand social best practices and how to bring those to life? Do you know how to harness and amplify a brand message to create authentic experiences and interactions with our community? Then this is your dream job!

In this role, you will be responsible for all things iRobot social media. You will set and achieve growth goals on all social media accounts for the Brand. You will manage and engage with our large group of very loyal iRobot followers while pursuing and creating connections with new ones. You will have the incredible opportunity to translate our powerful brand message to all consumer touchpoints, reporting to the FRBX Marketing Director, who will help drive strategy. You will use your skills to build and grow our numbers around the interests of our customers -- while making them feel unique. This role is also responsible for creating paid influencer campaigns with the support of local agencies.

You will be the lead manager of strategic brand social campaigns, collaborating with our local agency and being their main point of contact locally. Your responsibilities will include the creation and implementation of a local social strategy, the management of our relationship with the agency, the management of our social media budget.

You are a creator, and influence driver, an expert in what consumers want from a brand across social platforms and are ready to drive new ideas and growth for iRobot.

Key Responsibilities


  • Utilize your keen sense of culture to determine where iRobot should engage and how the brand shows up while staying true to brand values

  • Create robust and engaging influencer strategies navigating both macro and micro trends

  • Identify opportunities to build Instagram, TikTok, and YouTube as well as maintain presence on Facebook.

  • Track and monitor KPIs in real time to adjust or pivot strategies, tactics and content development as needed: synthesize analytics to inspire new ideas

  • Identify iRobot's key point of differentiation on social channels and leverage our brand and product attributes to win

  • Community management across all owned channels; working very closely with Customer Service team to address product and/or customer concerns that come through via social channels.

  • Creating monthly Social Listening Reporting (competition), managing social calendars and serve as hub of information to ensure all parties are aware of upcoming social activities.

  • Coordination of monthly budget and adjusting along the year, with strategic approach in collaboration with agencies and hub team.

  • Content Creation:

  • Be the daily voice of iRobot and carry the brand personality into relevant and timely cultural conversations on social media

  • Create content that blends culture, humor, education, and community into each respective platform alongside local agencies and creative teams = manage local social calendar in line with local requirements and local best practices

  • Curate beautiful and engaging platform integration across IG, FB, TikTok, Twiter, that represents iRobot and what we stand for

  • Track, analyse and share KPI reports with relevant teams to optimize content performance and audience growth

  • Customer Support:

  • Aggregate comments, questions, and concerns across all public channels to feed back to the business

  • Work hand-in-hand with our customer service team to ensure issues, feedback and questions are fully resolved. Use this insight to deliver what our customers want

  • Responsible for monitoring, publishing, moderation and engagement of iRobot customer reviews. Covering both www. and (French version of the website) and off-site across 3rd party review platforms. E.g. Fnac Darty, Boulanger,…- including paid reviews programs with The Insiders, Aviquali and Stars & Stories…

  • Our Ideal Candidate :

  • Lives and breathes social – thrives off creating content and communications that genuinely connect with audiences and deliver brand voice.

  • Willing to both drive strategy and the day-to-day tactical execution

  • Extensive experience creating and driving content creation that bring our brand voice to life

  • Experience managing an extensive content calendar for each platform

  • Creative, discerning, curious, and devoted to putting the customer first

  • You don't just follow trends you are inspired to create your own and you are the first to jump in and make sure our brand is tapping into cultural moments that align with our customer segments.

  • Highly motivated self-starter; capable of working independently, yet collaboratively, within a fast-paced environment.

  • Results-driven with the ability to analyse data and deduce implications for social and engagement strategies

  • Quick-thinking, creative, hands-on, stress-tolerant, problem-solver

  • Has a strong growth mindset and is receptive to feedback

  • Qualifications:

  • Extensive direct social media strategy and content creation experience with proven track record of delivering key KPIs

  • Experience working and managing an external agency

  • Strong writing and editorial skills with utmost attention to detail

  • Comprehensive, nuanced understanding of all social platforms, including emerging creative sensibility and a keen eye for look and feel, editorial storytelling experiences.

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