General Motors Performance Driven Marketing (PDM) team is seeking an individual who will leverage their experience and excitement for building marketing tools and technology to act as a Technical Product Manager – Data Capture . Are you someone who is passionate about building Marketing Technology (MarTech) products, working directly and deeply with business and technology stakeholders, defining a roadmap and executing on it with cross- functional teams? If so, this may be the role you are looking for!
To be a successful Product Manager within the Performance Driven Marketing, you will be expected to be comfortable getting into and leading technical discussions, understanding technical concepts around marketing analytics, attribution, personalization, and digital asset data capture and instrumentation. You will also need to be equally skilled and comfortable in defining roadmaps, building backlogs, defining sprint goals, prioritizing features, and initiatives, and exciting and influencing teams and stakeholders around your vision and goals.
In this role, you will work to define the standards for how GM tags digital properties like sites, apps, and captures data using tools like Adobe Analytics, Google, and other tagging solutions. You will be intimately familiar with tagging standards, how our data layer is defined, and how we ingest data to derive insights.
Roles and Responsibilities include but not limited to:
This is a remote position, the selected candidate can reside and perform the work from anywhere within the United States. We are unable to consider candidates who require sponsorship.About GM
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General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.Equal Employment Opportunity Statements
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