Technical Product Manager - Data Capture

Description

General Motors Performance Driven Marketing (PDM) team is seeking an individual who will leverage their experience and excitement for building marketing tools and technology to act as a Technical Product Manager – Data Capture . Are you someone who is passionate about building Marketing Technology (MarTech) products, working directly and deeply with business and technology stakeholders, defining a roadmap and executing on it with cross- functional teams? If so, this may be the role you are looking for!

To be a successful Product Manager within the Performance Driven Marketing, you will be expected to be comfortable getting into and leading technical discussions, understanding technical concepts around marketing analytics, attribution, personalization, and digital asset data capture and instrumentation. You will also need to be equally skilled and comfortable in defining roadmaps, building backlogs, defining sprint goals, prioritizing features, and initiatives, and exciting and influencing teams and stakeholders around your vision and goals.

In this role, you will work to define the standards for how GM tags digital properties like sites, apps, and captures data using tools like Adobe Analytics, Google, and other tagging solutions. You will be intimately familiar with tagging standards, how our data layer is defined, and how we ingest data to derive insights.

Roles and Responsibilities include but not limited to:

Drive the data capture product vision, strategy, and execution across GM's digital properties by defining our enterprise tagging strategy and data layer development

Develop analytics tagging standards that provide consistency and efficiency, facilitate optimization insights, and streamline third party marketing tagging implementation across all implementations

Partner with enterprise analytics teams to develop data schemas and ingestion patterns to democratize access to click-stream data in the cloud

Work across multiple agile teams and with their respective product owners, own the product life cycle and roadmap for data capture, and prioritize features by ranking them against the strategic goals and initiatives with clear requirements for each feature and designed user experience.

Work closely with engineering, marketing, reporting analysts, and user experience to define requirements and use cases.

Ensure data capture solutions are compliant with Privacy Regulations (e.g., CCPA)

Evangelize the value of enterprise data capture standards and solutions across GM and drive toward complete implementation / adoption

Additional Description

Required Qualifications:

5 years of experience in a combination of product management, solution architecture, strategy, consulting, product analytics, or an equivalent field.

B.S. or M.S. in Technology (computer science, computer engineering, applied math, statistics, engineering, or other quantitative field) or equivalent work experience in a digital environment.

3 years of experience working with Adobe Analytics. (comparable experience in Google Analytics will be considered)

3 years of experience implementing / configuring / customizing tags with emphasis on marketing / site optimization.

Experience implementing tagging in using a tag manager. (e.g., Launch, DTM, Tellium)

Experience configuring and enhancing the digital data object. (data layer)

Proven experience product managing an analytics or data platform, preferably Adobe Launch.

Familiarity / proficiency in SQL, JavaScript, and relational databases.

Proven experience working directly with digital product leadership in an agile environment.

Expert communicator in written and verbal form; ability to work well with product managers, technologists and peers, and ability to lead and influence across all levels of the organization.

Strategic problem solver who simplifies problems to their core elements and finds creative solutions.

Get-it-done mindset with a strong bias towards action.

Preferred Qualifications:

Understanding of APIs and relevant, related technologies, e.g., JSON, REST

E-commerce domain, knowledge, and experience.

In-depth knowledge of all components of Adobe Analytics platform implementation including tags, plug-ins, campaigns, server call types, cookies, site catalyst variables (props, eVars, events), universal tags, Data Connectors, solution design reference (SDR), XDM schema, calculated metrics, Link Tracking etc.

Compensation:

The expected base compensation for this role is: ($124,504 - $190,696). Actual base compensation within the identified range will vary based on factors relevant to the position.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits:

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

#LI-Remote, #gmremote

This is a remote position, the selected candidate can reside and perform the work from anywhere within the United States. We are unable to consider candidates who require sponsorship.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Total Rewards Benefits Overview

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Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.