OEMs who have been most successful in ICT implementations have a deeper, more advanced relationship with their end user that’s not simply reactionary. In other words, they have established a dialogue with their customers to uncover business challenges where ICT can drive significant value. In addition, ICT features a smarter, simpler design that can ease operation and maintenance by a less-skilled, constantly revolving workforce. Adding simulation to your ICT project also delivers a whole new level of operational certainty to your customers not possible any other way. With ICT and simulation, you can better support customers throughout the machine lifecycle.