BrightDrop Takes Online Grocery Pickup to the Next Level

BrightDrop Takes Online Grocery Pickup to the Next LevelBackA year after unveiling Trace Grocery, BrightDrop’s temperature-managed eCart for optimized grocery fulfillment and curbside pickup, the business from GM is adding a brand new feature: self-dispense. Self-dispense gives shoppers the ability to retrieve their online grocery orders directly from secure compartments at a store’s curb without store associate assistance. Online grocery is expected to reach $240 billion by 2025, and more than double that in the next decade. When picking and packing is complete, a store associate moves the unit to a convenient curbside location for customer pickup. This new generation of Trace Grocery enables us to provide our grocery customers with flexible options to better serve their shoppers.