Product Lifecycle Management (PLM) is often limited to R&D functions, but is becoming an untapped resource for many in the CPG industry. Many consumer product companies have an existing PLM, that they’re using for a “traditional” scope of activities. But PLM systems can do so much more than they’re currently being charged with. Just as your phone or computer likely has dozens if not hundreds of features and capabilities you just don’t utilize, we see PLM systems in that same light. That’s why Kalypso, a Rockwell Automation Business, partnered with Jim Brown of Tech-Clarity and over 150 leading CPG firms to find out what the next generation of PLM means for CPG.