GM Names Norm de Greve as Senior Vice President and Chief Marketing Officer Executive with experience transforming marketing in large enterprises joins GM from CVS HealthBackDETROIT – General Motors today named Norm de Greve as senior vice president and chief marketing officer. De Greve joins GM from CVS Health, where he has served as chief marketing officer since 2015. He will report to GM President Mark Reuss. Prior to joining CVS Health, de Greve worked at digital marketing firm Digitas in a variety of positions from 2001-2014, including serving as president of the Boston and Detroit offices, where he spent multiple years working to advance digital marketing for GM. While at Digitas, he helped transform the agency from a regional powerhouse to the world’s leader in digital marketing.