GM’s OnStar Unveils New Brand Identity, Expands Services as Company Ushers in New Era of Safety OnStar expands its digital safety subscription services with the launch of OnStar Guardian for motorcycles and Amazon Alexa integrationBackDETROIT — General Motors’ OnStar today announced a new brand identity, ushering in the next generation of what safety and security means to its Members and the community. Now, OnStar continues to expand its safety services — to motorcycle riders and into the home through Amazon Alexa integration. Notify an OnStar Emergency Advisor, who can triage a situation, contact first responders and provide medical assistance until help arrives. In 2021, OnStar made the OnStar Guardian app available to anyone with a compatible smartphone in the U.S. and Canada. OnStar Guardian is currently available to OnStar members in the U.S. and Canada who are enrolled in a Safety & Security Plan.