The digital transformation journey can be long, varies from industry to industry and is extremely challenging without true data visibility. It is through connected products with unique digital identities and traceability technology that one aspect of digital transformation for the supply chain can be achieved. Serialization and traceability technology makes this possible, enabling more comprehensive visibility into the full supply chain. And yes, supply chain visibility is still a significant problem for many companies, making already non-linear supply chains even murkier to unravel. The 2022 Forrester Consulting study commissioned by Rockwell Automation found that companies’ digital transformation priorities align with these needs and with overall business priorities.